ODO7, or aroma jockeying, is a delicious new trend you might get to experience in a night club near you in the not-so-distant future (if you haven’t had the pleasure already.) JWT predicted a rise in ODO7 in their list of 90 Things to Watch in 2009.
As Australia-based ODO7 points out, adding different aroma blends to the air adds another dimension to the clubbing experience—or the ambiance at any venue, for that matter. The scents are derived from diffusing different real pheromones, herbal oils and incenses into the air. Their "bestsmellers" include Grape and Chocolate, and their top scent is Strawberry-Blackberry.
We’ve seen all kinds of olfactory marketing, or what we like to call ‘scentvertising’ campaigns. Check out a few of our favourites in the cluster below.
More Stats +/-
37 Ways to Use Scentvertising
14 Scentsational Aromatherapy Gadgets
Refreshing Lemon Ice Desserts
Globally Inspired American Restaurants
Ridiculous Scenario Discussion Games
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.