If you're a part of the advertising cult of the world, you know that JWT campaigns are pretty much guaranteed to be of quality. This is no surprise considering the agency has been open since the 1800s; however, back then it was known as the James Walter Thompson company.
A lot has changed for both the agency and the advertising industry since then, but no matter what, JWT campaigns continue to deliver a great mix of clever copywriting, beautiful art direction and the kind of concepts that make you wish you were that witty. The agency has also mastered the art of pushing the envelope, using nudervertising in a way that maintains the shock factor, but doesn't deviate too far from a selling point. Ultimately, JWT has achieved what every agency hopes to achieve: the ability to remain relevant for centuries.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
