These brain puzzle posters are an advertising campaign created by JWT, a Dubai-based advertising agency, for chocolate brand Kit Kat’s mini bars. So while you take a break with a Kit Kat, you can do a quick bit of brain gymnastics like completing a maze, solving a crossword or a Sudoku puzzle.
I cannot help but think that it might take more than one mini-bar to get through the brain gymnastics, but I guess that is the whole point with advertising campaigns: to make you want more!
In fact I could do with one right now, thank you.
What's Driving This Trend
- Interactive Candy Ads
- Creating candy advertisements that engage consumers with brain teasers and puzzles.
- Branded Puzzles
- Partnering with puzzle makers to create branded crosswords, mazes, and Sudoku games.
- Gamified Marketing
- Incorporating game elements within marketing campaigns to increase consumer engagement.
Who This Affects Most
- Advertising
- Using brain teaser puzzles to create engaging and memorable advertisements.
- Confectionery
- Incorporating brain teasers and puzzles with candy or snack products to increase consumer interest and interaction.
- Gaming
- Collaborating with brands or companies to create brain teaser or puzzle games for a unique marketing experience.
