Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Organ Donation Ads for Red Cross China

 - Jul 24, 2008
References: adsoftheworld
Ad agency JWT, Shanghai has done an excellent job with these creative Red Cross China ads that encourage people to become organ donors.

Fully grown men and women are depicted as fetuses inside organs such as a heart, kidney, and lungs. The accompanying message is, "Donate an organ and give someone another chance to live."

I think the art direction by Alan Zhang is brilliant, especially with the medical X-Ray vibe of the images. It smartly shows how our organs can be used to give someone the gift of life, instead of going to waste.

The photography is by Jeff Hargrove with retouching by Peng Yam Lim.