To advertise the use of "more fruit than before" in Kellog's All-Bran Fruit'n Fibre cereal, JWT advertising agency brought in non-other than Snow White from the beloved children's fairy tale and our mother, the first female, Eve.
While it's usually one red apple in the hand of Eve or snow white, we see an overflowing abundance of these apples in the ads, to illustrate the extra fruity healthy cereal.
I like how the ads build on such iconic images that we are all familiar with. And I particularly love how the dwarfs are buried under the sea of apples, you can only see their colorful hats!
The print ads were photographed by Gregor Collienne and retouched by The Living Room, with direction by Sabine Botta, Christopher Gelder and Sebastien Verliefde for JWT, Brussels, Belgium.
Speaking of reviving Snow White, here are some more fairytale inspired trends:
Famous Apples to Promote Cereal
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Humorously Small Treat Trucks