One of the largest marketers of licensed confections and gifts in the United States, Frankford Candy, teamed up with Kellogg's to create special treats for Easter, including the all-new Apple Jacks White Candy Rabbit. This cereal-studded treat shares the classic apple-cinnamon flavor of the cereal to a candy rabbit in a 1.6-ounce individual size.
This crunchy, flavorful treat for fans of Easter candy promises to be a special delight for breakfast cereal fans. While the candy bunny has an all-white exterior, it provides a surprise once bitten into, revealing crispy and colorful Apple Jacks cereal pieces. This cereal and candy treat can be found in equally colorful packaging through several channels, including Walmart, Five Below stores, as well as online destinations like Amazon and the Frankford Candy site.
Key Themes Behind This Trend
- Cereal-infused Confections
- With the success of the Apple Jacks White Candy Rabbit, there is an opportunity to create more cereal-infused treats for consumers.
- Limited-edition Collaborations
- Collaborating with recognizable brands like Kellogg's provides an opportunity for companies to release limited-edition items that are popular with consumers.
- Surprise Packaging
- Combining unexpected flavors and packaging can lead to a unique and memorable product for consumers, like the Apple Jacks White Candy Rabbit.
Where This Applies
- Confectionery
- Companies in the confectionery industry can explore collaborating with recognizable brands or incorporating unexpected flavors to keep up with changing consumer preferences.
- Cereal
- Cereal companies can expand their reach by partnering with confectionery companies to create cereal-infused treats like the Apple Jacks White Candy Rabbit.
- Retail
- Retailers can take advantage of limited-edition collaborations like the Apple Jacks White Candy Rabbit to drive sales and attract new customers.
