90s and 2000s kids get ready because Kellogg's is injecting a dose of Nickelodeon's iconic green Slime into a favorite cereal to create the all-new Kellogg's Apple Jacks Slime cereal.
For those unfamiliar, Slime Time Live was a show that aired in the early 2000s on Nickelodeon and was known for pouring a bucket of a bright green substance (called Slime) overtop of contestants. Now, this bright green slime is being paired with another popular green item: Apple Jacks cereal. The new Kellogg's Apple Jacks Slime cereal feature toasted orange and green cereal pieces that feature a signature green apple flavor. But as the press release for the new cereal explains, "what makes this Slime-tastic new cereal even more fun are the green flecks that — once milk is added — turn the milk a vibrant shade of Nickelodeon Slime green right before your eyes."
Kellogg's Apple Jacks Slime is now available at retailers nationwide for a limited time
Image Credit: Kellogg's
Key Themes Behind This Trend
- Retro-inspired Foods
- Opportunity for creating nostalgic food items that resonate with younger consumers who are drawn to the familiarity of childhood brands and icons
- Interactive Food Experiences
- Incorporating interactive elements to food experiences can create excitement and increase engagement with customers
- Limited Edition Foods
- Creating limited edition foods can help drive sales and create a sense of urgency for customers to purchase
Where This Applies
- Food and Beverage
- Brands in this industry can look to create unique limited edition food items that appeal to younger demographics for a successful product launch
- Entertainment
- Opportunity to collaborate with food and beverage brands to create unique products that tie in with popular shows or movies
- Marketing and Advertising
- Opportunity to incorporate nostalgic elements into marketing campaigns for food and beverage brands to create a sense of connection with younger consumers
