The Benadryl 2011 ad campaign encourages people to be ready at all times when it comes to allergies. Put together in perfect time for peak allergy season, it offers a beacon of hope for those who suffer from annoying symptoms such as sneezing, drowsiness and more.
Conceived by London-based ad agency JWT, the Benadryl 2011 ad campaign not only prepares people for the onslaught of these symptoms, but also encourages them to fight back against them as well. The weapon of choice is obviously Benadryl.
With the slogan, "Allergies can attack at any time," the Benadryl 2011 ad campaign further drives home the message that you can't be too prepared. I love that the masked people are armed with the things that are probably at the root of their allergies.
The Benadryl 2011 Campaign Shows That "Allergies Can Attack at Any Time"
Meghan Young — May 25, 2011 — Marketing
References: benadryl & ibelieveinadv