Kit Kat, Nestlé’s popular chocolate brand, has taken its tagline of "Have a break, have a Kit Kat" to an exquisite extreme. If having a yummy Kit Kat break is to be taken for real, even websites should follow suit, right? So what better than to create ‘The First Worldwide Website Where Nothing Happens’?
Magnificently conceived by JWT, the website starts with a black screen; while the site is loading, all of the responsibilities of our day-to-day lives are flashed in sequence. Then, a plain white screen with big red letters instructs the user to take a break, a sweet, chocolate flavored dolce fare niente.
The company alerts that if by any chance anything should happens at the website, to report it.
Uneventful Promo Websites
More Stats +/-
Top 50 Ad Campaigns in 2008
Green Tea Kit Kat in Japan
KitKat Online Viral
Taking a Break on the Red Carpet
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Kit Kat Launches ‘The First Worldwide Website Where Nothing Happen
- By: Ines FreitasFeb 7, 2009