Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Kit Kat Launches ‘The First Worldwide Website Where Nothing Happen

Kit Kat, Nestlé’s popular chocolate brand, has taken its tagline of "Have a break, have a Kit Kat" to an exquisite extreme. If having a yummy Kit Kat break is to be taken for real, even websites should follow suit, right? So what better than to create ‘The First Worldwide Website Where Nothing Happens’?

Magnificently conceived by JWT, the website starts with a black screen; while the site is loading, all of the responsibilities of our day-to-day lives are flashed in sequence. Then, a plain white screen with big red letters instructs the user to take a break, a sweet, chocolate flavored dolce fare niente.

The company alerts that if by any chance anything should happens at the website, to report it.