JWT Scrabble Ad
Sandra Winn — November 30, 2008 — Marketing
References: frederiksamuel
The advertising agency JWT came up with a brilliant new way to advertise the much beloved game of Scrabble: they've dissected items and animals.
JWT dissected an elephant, submarine, and guitar, in an out-of-order fashion to represent Scrabble tiles. It's almost saying, "Look, a really big word is right in front of you, you just need to arrange your tiles and put it together."
The only beef I can find with this ad is that when playing by the official Scrabble rules, you are only allowed to have seven tiles at a time. Maybe JWT should consider replacing the submarine and elephant with dissected subjects that contain seven letters.
Credits:
Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director/Copywriter: Matías Lecaros
Illustrators/Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel
JWT dissected an elephant, submarine, and guitar, in an out-of-order fashion to represent Scrabble tiles. It's almost saying, "Look, a really big word is right in front of you, you just need to arrange your tiles and put it together."
The only beef I can find with this ad is that when playing by the official Scrabble rules, you are only allowed to have seven tiles at a time. Maybe JWT should consider replacing the submarine and elephant with dissected subjects that contain seven letters.
Credits:
Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director/Copywriter: Matías Lecaros
Illustrators/Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel
Trend Themes
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Dissective Advertising — Opportunity for advertisers to use dissected objects to create attention-grabbing campaigns.
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Out-of-order Representation — Potential for using out-of-order visuals to challenge viewers and spark engagement in advertising.
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Creative Wordplay — Innovation in advertising by using creative wordplay to convey a message in a unique and memorable way.
Industry Implications
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Advertising — Disruptive innovation opportunity for advertisers to think outside the box and create unconventional ads.
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Marketing — Opportunity for marketers to employ creative strategies that captivate audiences and encourage brand engagement.
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Design — Potential for designers to explore unconventional approaches to visual communication in advertising campaigns.
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