Can you remember the last time you saw an entertaining ad for dental floss? I sure as hell can't. The Johnson & Johnson Campaign brings some color into an often colorless genre of advertising. More often than not, the spreads and commercials for dentistry feature a sterile white background with a bunch of text littered on the screen about how you need to buy this brand of floss to save your mouth.
Created by the advertising agency JWT, the Johnson & Johnson Campaign is far less preachy than most. It doesn't make you feel like you've committed a crime if you miss a day of flossing.
Why This Trend Is Growing
- Humorous Dental Ads
- Opportunity for companies to create dental advertisements that are entertaining and engaging rather than sterile and preachy.
- Colorful Advertisements for Health Products
- Opportunity for more ads for health products to be visually appealing and eye-catching.
- Creative Advertising in Sterile Industries
- Opportunity for advertising agencies to provide creative alternatives in industries where sterile, clinical advertising is the norm.
Industries Being Reshaped
- Dental Industry
- Opportunity for dental product companies to differentiate themselves from competitors by using entertaining and engaging advertising campaigns.
- Advertising Industry
- Opportunity for advertising agencies to disrupt traditional advertising methods in sterile industries and offer creative alternatives.
- Healthcare Industry
- Opportunity for more eye-catching advertisements to be created for health products across the industry.
