The Refreshing Relief of Kleenex Cool Touch is a World First

 - Sep 30, 2011
References: kleenex & nytimes
It's almost flu season, and if you're one of the unfortunate people to suffer from a sore nose, Kleenex Cool Touch offers a solution. This innovative new line of tissues from the Kimberly-Clark brand promises to soothe noses with an unprecedented "cooling sensation."

According to Kleenex, the brand that invented facial tissues almost a century ago, Kleenex Cool Touch is the first of its kind. This line of tissues contains both lotion and ingredients that promote cooling to effectively bring relief to sore, dry noses. As Craig Smith, the brand director for Kleenex, describes it, the Cool Touch line "really is a game-changing innovation."

Along with a print and online advertising campaign, Kleenex will soon be releasing a Kleenex Cool Touch commercial, made by JWT New York, as well.