Ah, this Schick ad campaign totally creeps me out. Created by JWT, Venezuela to promote the new Schick Quattro razors, which come with aloe and vitamin E, the ads Photoshop a baby face on an adult body.
Okay, I get it, the razors are so efficient and good that the man’s face will feel as smooth as a baby’s. But such ads are supposed to look cute and inviting, and I surely wouldn’t want my face to look like that!
The ads were photographed by Marcel Boldú.
What's Driving This Trend
- Photoshopped Advertising
- Disruptive innovation opportunity: Explore the use of advanced photo editing techniques to create unique and attention-grabbing advertisements.
- Youthful Aging
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Who This Affects Most
- Beauty and Personal Care
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- Photography and Imaging
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