This clever Wilkinson Sword Quattro for Women Bikini ad, ‘Mow the Lawn’, begins with a woman holding a pussycat and then launches into sexy women in short skirts singing and parading around yards with hedge clippers and lawnmowers. Why? Well, to highlight the importance of keeping pubic hair nice and trim. After all, no respectable woman wants her fembush protruding from all sides of her bikini.
Riddled with catchy lines like, “Some bushes are really big”, “Some gardens are really small” and “Whenever I see a weed, I mow that sucker down; so all that’s left for me to see are ‘tulips’ on the mound”, Wilkinson Sword’s ‘Mow the Lawn’ commercial is entertaining and humorous.
The Wilkinson Sword Quattro for Women ‘Mow the Lawn’ commercial was created by JWT of New York. Additional credits include; The Directors Bureau (Production Company), Mike Maguire (Director), Barry Peterson (Photographer), Spontaneous (Post production),Sarah Barclay (Executive Creative Director), Lisa Topol (Creative Director), Megan Penmann (Art Director), Margie Chidley (Copywriter), Kirsten Larson (Senior Agency Producer), Joe Calabrese (Head of Broadcast), Blue Rock Editorial (Editorial Company), Buck (Design and Animation Company), Beacon Street Studios (Music Company), and Andrew Feltenstein and John Nau (Composers).