Baileys "Listen To Your Lips"

 - Nov 11, 2008   Updated: Mar 31 2011
References: coloribus & youtube
JWT London created a sexy lippalicious commercial for popular alcoholic beverage, Baileys.

With the tagline, "Listen to your lips," the spot features luscious red lips responding to droplets of Baileys Irish Cream with musical notes.

The commercial is directed by Marco Spier & Marie Hyon with creative directors Adam Scholes & Hugh Todd, and art directors Ronnie Vlcek & Bruno Xavier.

Implications - The featured trend appeals to more than one lifestyle because of its simplicity. Advertisements that do not focus on specific groupings or individuals may have a better chance of gaining a wider fan base and consumer loyalty because no one feels left out and the advertisement isn't just appealing to one solitary group.