The latest Kleenex print campaign is full of creativity. Advertising agency JWT uses colorful artwork that looks textile, very similar to a child's pop-up book. Aside from eye-catching illustrations, Kleenex has come up with an interesting concept.
Kleenex tissue will always have a place in your life, which they make apparent with this ad campaign. Viewers of the Kleenex print campaign will be clutching their tissues whether they're in situations of glory, failure, acceptance or rejection--which is why I always have a box near me.
Key Themes Behind This Trend
- Pop-up Print Ads
- Embrace the creativity of pop-up print ads to make an ad stand out in a magazine.
- Emotional Advertising Campaigns
- Create an emotional bond between the consumer and the product with advertising campaigns that emphasize the product's role in the ups and downs of life.
- Brand Awareness Advertising
- Capture the attention of potential customers and increase brand awareness with creative advertising campaigns.
Where This Applies
- Advertising Industry
- Advancements in advertising techniques encourage companies to innovate and create unique ads to attract customers.
- Pulp and Paper Industry
- Develop new products and advertising campaigns for the tissue industry to increase consumer engagement and sales.
- Personal Care Industry
- Emphasize the importance of personal care products, such as tissues, in everyday life to increase sales and boost customer loyalty.
