Rimmel Quick Dry Nail Polish Campaign

 - Jan 31, 2009
Rimmel used giant freeze-framed bottles of ‘Quick Dry’ nail polish in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries.  The surreal sculptures were placed right outside stores in a busy retail area an attempt to "literally stop young women in their tracks."

Rimmel, with their ad agency JWT of London, has also created smaller eye-catching versions of the pouring polish for use right at the cosmetics counter.

I think the larger pieces would look amazing in a spa or salon--what a way to draw guests' attention!