In celebration of the holiday season, Coors Light recently launched the new Chill Polish, made in partnership with Le Chat. Chill Polish is a color-changing nail polish that changes from gray to blue when it detects your pint of brew is cold enough to enjoy.
Consumers can test to see if their pint of Coors Light is as cold as the Rockies by painting their nails using Coors Light Chill Polish. The color will start as a sleek, gray everyday manicure, and turn to blue when holding they are holding a pint of Coors Light.
Starting Tuesday, November 15th, Coors Light Chill Polish is available for $7 on shop.coorslight.com. A limited number of Chill Polishes will be released every Tuesday at 10 a.m. CT on December 13, while supplies last.
Image Credit: Coors Light
Key Themes Behind This Trend
- Branded Nail Polishes
- Opportunity for alcoholic beverage companies to expand their brand recognition outside of their industry by partnering with beauty companies.
- Color-changing Products
- Opportunity for companies to innovate and create more products that change color according to temperature, user's mood or ambient environment.
- Interactive Consumer Products
- Opportunity for companies to create more interactive products that offer consumers a unique and engaging experience with the brand.
Where This Applies
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to venture into the beauty industry and expand their product lines outside of their usual alcoholic beverages.
- Beauty
- Opportunity for beauty companies to expand their partnerships and explore unconventional collaborations with other industries, such as alcoholic beverages.
- Consumer Goods
- Opportunity for companies in the consumer goods space to incorporate interactive and engaging features into their products to appeal to younger consumers.
