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Nooka Makes Perfume That Smells Like Their Watches

 - Jul 19, 2009
References: nooka & fastcompany
Nooka’s new fragrance smells like watches. That’s right; the trendy company noted for hip, fun timepieces has taken the dive into the perfume category with this conceptual scent.

They have hired professional fragrance developers and expert ‘noses’ to come up with Nooka. The scent is an innovative blend of Japanese Yuzu sprinkled with pink pepper, leather, electricity, and minerals such as polished steel.

I didn’t read anything about whether the fragrance is meant for men or women, so I gather it will be suitable for either sex.