Aroma Paws produces eco-friendly, all natural, chemical-free grooming products for dogs. The shampoos, creams, candles, and yes, doggie ‘pawfume,’ are clearly targeted to an upscale market, but the company resists using the word ‘spa’ in their promotions.
“Frankly, though the products are amazing and indulgent, we don’t want to consider this a treat. Using safer, more earth conscious products on ourselves and our animals needs to be a way of life,” says Joe Guzman, the firm’s president. “We’ve found a way to bring the spa experience home with the rich fragrances from essential oils, combined in an exciting new way.”
Located in Tarzana, CA, the Aroma Paws company debuted its extensive line of all natural luxury dog and pet products in the summer of 2008. Since then the products have been featured in several pet magazines and shows and are sold on the Animal Rescue website to help raise money for the cause.