Fans of Jean Paul Gaultier’s iconic ‘Le Male’ fragrance now have a USB key that gently emits the fragrance as they work. It’s a bit like a really sophisticated plug-in air freshener, but with an infinitely nicer scent.
The Jean Paul Gaultier Aroma USBs are free with any purchase of a 75ml or 125ml bottle of ‘Le Male’ fragrance at selected Boots stores or on Boots.com for the next month.
Implications - Consumers in the modern age are looking for products that perform more than one function at a time. Products that have the ability of multitasking are appealing to those customers who with fast-paced lifestyles. In order to generate more interest in its brand, a company could focus on this element of efficiency when creating its items.