Smarketing, or ‘Smart Guerrilla Marketing’ for exceptional buzz
Implications - Using elements of shock or surprise can make for a very successful marketing campaign. In a society that has become a lot more savvy to standard marketing ploys, taking the unexpected approach can drive up a marketing campaign’s chances of becoming viral, talked about and remembered.
Trend Themes
-
Shock Marketing — Using elements of shock or surprise in marketing campaigns can increase viral potential and memory retention.
-
Guerrilla Advertising — Targeting consumers in unexpected ways is a great way for businesses to get noticed and gain consumer loyalty.
-
Real-world Interaction — Leveraging the concept of real-world interaction with ads can create a conversational relationship between businesses and consumers.
Industry Implications
-
Advertising Industry — The advertising industry can benefit from incorporating shock elements, guerrilla ads, or real-world interaction concepts in their campaigns, resulting in increased consumer awareness and memory retention.
-
Social Responsibility Industry — Social responsibility professionals can use visually provocative images to promote important social causes with efficiency and effectiveness, leaving a lasting impact in the minds of customers.
-
Mobile Homes Industry — Mobile homes and other brands looking to target a European audience can use provocative trailers to revamp their advertising strategy and create a more memorable and creative communication method.
3 Featured
60,689 Total Clicks
Date Range:
Jul 06 — Dec 07
Trending:
Hot
Consumer Insight Topics:
