The ultra-fashionable â€“ and ultra-expensive â€“ jeans label Diesel has launched itself into the wine business.
Renzo Rosso, founder of the label, presented three new wines at Vinitaly earlier this month. At over £100 a bottle in restaurants, they will be as reassuringly pricey as a pair of Diesel jeans.
Rosso bought a 100ha farm in Marostica in Vicenza, Veneto 12 years ago. It has over 5 ha of vineyards, as well as olive orchards, from which olive oil is also sold, under the Diesel Farm name.