Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Girl Loses Arm Using Futuristic iPhone Device

New Diesel Campaign

— October 4, 2007 — Pop Culture
It is commonly felt that we are moving towards a future where technology rules the day and will make everyone's lives perfect. Sites like this one highlight our increasing fascination with technology and our prediction that it will change our lives for the better. This Diesel campaign takes a wry look at the imagined future and suggests otherwise. Maybe the technology will be better (or not, as the case may be), but where ever humans are involved, there will always be room for error. As their tag line states, we are only 'Human Afterall'.

Where there's transport, there are sure to be breakdowns. Do you really think that assembling an Ikea teleport cabinet 100 years from now will be any easier to put together than the KLIMPT desk you struggled with last year?

The campaign is also moving online with a series of viral videos that show that our relationship with technology may not be that different. One man stumbles out of his futuristic pod home to go to the pharmacy to buy condoms, but faces the crash of his voice recognition security door, leaving his hot date waiting inside. All the clips can be seen on YouTube, but here is one that shows how we may have to be cautious when using what will be no doubt be the latest iPhone in the year 2050.

This season has had a distinctly futuristic feel in the world of fashion, from a spectacular holographic fashion show, and the introduction of Diesel's Sister Yes shades that have integrated camera, phone, GPS maps, video playback... oh, and can see into the future! I kid you not...check out the shades.

Here are some other great Diesel campaigns we've covered:
Trend Themes
1. Futuristic Technology - There is a growing interest in exploring and developing futuristic technology that can enhance and improve human lives.
2. Human-technology Relationship - The complex relationship between humans and technology is being examined, and the potential challenges and pitfalls are being brought to light.
3. Future of Fashion - Fashion brands are embracing a futuristic aesthetic and incorporating advanced technology into their designs.
Industry Implications
1. Technology - The technology industry has the opportunity to innovate and create new futuristic products that can revolutionize various aspects of life.
2. Consumer Goods - The consumer goods industry can explore new ways to integrate technology into everyday products, making them more convenient and efficient.
3. Fashion - The fashion industry can embrace the futuristic trend and incorporate advanced technology into designs, creating unique and cutting-edge fashion experiences.
6.4
Score
Popularity
Activity
Freshness