Category
Business
Assisted Conversion
Trend cluster
Category
Experimental
Display
Tech-based retail displays offer interaction with specific products.
5.3
Trend score
Trend
What is the Experimental Display trend?
Experimental Display: Interactive tech-based displays are increasingly common as brands look for unique ways to draw in customers. These interactive displays include everything from miniature smart home setups in-store to educational makeup displays.
Insight
The consumer insight behind the Experimental Display trend
With the ease of online shopping, and the fact that it's become the primary form of consumption for many consumers, people require more incentive to shop in stores. Being able to see and test products is still the main motivation for customers to shop in-stores, and creative displays help elevate those experiences.
Trend themes
Themes within the Experimental Display trend
Three behaviours holding the trend together01
Interactive Tech-Based Retail Display
Interactive tech-based displays are increasingly common as brands look for unique ways to draw in customers
02
Multi-Sensory Experiences
Customers require more in-store incentives and demand multi-sensory experiences to shop brick-and-mortar stores
03
AI-Powered Smart Mirrors and Retail Displays
Retailers are turning to AI-powered smart mirrors and interactive displays to create highly personalized and immersive customer experiences
Industry implications
What the Experimental Display trend means for industry
Where the trend changes the playbookFor
Retail Industry
Interactive retail displays and immersive multi-sensory experiences are becoming increasingly popular, offering opportunities for innovative in-store solutions to draw in customers
For
Marketing Industry
Marketing firms can leverage interactive displays, multi-sensory experiences, and AI-powered solutions to create highly engaging and personalized experiences for their customers
For
Technology Industry
The use of technology in retail spaces, such as AI-powered smart mirrors and interactive displays, is increasing, creating opportunities for technology companies to partner with retailers and provide innovative solutions
Workshop question
What creative retail display solutions is your brand prioritizing?
Trend signals
Trend signals for Experimental Display
Trend score 5.3 out of 10, from popularity 77%, activity 69%, freshness 13%.
Popularity77%
Activity69%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experimental Display trend
6 featured examples from Aug 21, 2020 to Sep 22, 2022CategoryMarketing
100-Yard 3D Screen Ads
URW Partners with SKKN BY KIM to Launch Massive Digital Activation
Retail businesses can use the trend of 3D advertising to enhance the in-store experience for their customers, such as by displaying 3D images of products or creating immersive vir…
CategorySpecial
Multi-Sensory Holiday Drive-Throughs
The Canadian Tire Christmas Trail is Returning to Toronto
innovative event planners can create multi-sensory drive-through experiences for various holidays and events
CategoryBusiness
AI-Powered Retail Mirrors
MySize Launches the FirstLook Smart Mirror for Retailers
AI-powered mirrors can revolutionize the fashion retail buying experience and provide valuable customer data.
CategoryBusiness
Interactive Tea Shops
Twinings' London Flagship Focuses on Tasting Experiences & Interactivity
With the rise of e-commerce, brick-and-mortar stores can adopt interactive tasting experiences and digital integrations to drive foot traffic and enhance customer experiences.
CategoryBusiness
Educational Denim Displays
IsInstore and Lee's Retail Display Educates About Sustainability
Incorporating eco-friendly retail displays and sustainable branding strategies in the fashion industry to promote sustainability and attract environmentally-conscious customers.
CategoryBusiness
Interactive Smart Retail Displays
OnQ's 'Converge Display Control' Makes Shopping More Engaging
OnQ's 'Converge Display Control' could be a game-changer for the retail industry, revolutionizing the way customers interact with products and boosting sales.
