Tech-based retail displays offer interaction with specific products
Trend - Interactive tech-based displays are increasingly common as brands look for unique ways to draw in customers. These interactive displays include everything from miniature smart home setups in-store to educational makeup displays.
Insight - With the ease of online shopping, and the fact that it's become the primary form of consumption for many consumers, people require more incentive to shop in stores. Being able to see and test products is still the main motivation for customers to shop in-stores, and creative displays help elevate those experiences.
Insight - With the ease of online shopping, and the fact that it's become the primary form of consumption for many consumers, people require more incentive to shop in stores. Being able to see and test products is still the main motivation for customers to shop in-stores, and creative displays help elevate those experiences.
Workshop Question - What creative retail display solutions is your brand prioritizing?
Trend Themes
1. Interactive Tech-based Retail Display - Interactive tech-based displays are increasingly common as brands look for unique ways to draw in customers
2. Multi-sensory Experiences - Customers require more in-store incentives and demand multi-sensory experiences to shop brick-and-mortar stores
3. AI-powered Smart Mirrors and Retail Displays - Retailers are turning to AI-powered smart mirrors and interactive displays to create highly personalized and immersive customer experiences
Industry Implications
1. Retail Industry - Interactive retail displays and immersive multi-sensory experiences are becoming increasingly popular, offering opportunities for innovative in-store solutions to draw in customers
2. Marketing Industry - Marketing firms can leverage interactive displays, multi-sensory experiences, and AI-powered solutions to create highly engaging and personalized experiences for their customers
3. Technology Industry - The use of technology in retail spaces, such as AI-powered smart mirrors and interactive displays, is increasing, creating opportunities for technology companies to partner with retailers and provide innovative solutions
