Food brands are creating plant-based products made from yams
Trend - Food brands are meeting consumers' desire for plant-based foods with new foods made from yams. Formulated to replicate the texture and taste of meat, these products range from faux lobster, patties, and sausages.
Insight - As information spreads on the health, ethical, and environmental benefits of following a plant-based diet, many consumers are reducing their consumption of animal-based food or following a vegan lifestyle. This desire results in a drive to experiment with a varied range of alternatives in order to find what best works for their taste preferences.
Insight - As information spreads on the health, ethical, and environmental benefits of following a plant-based diet, many consumers are reducing their consumption of animal-based food or following a vegan lifestyle. This desire results in a drive to experiment with a varied range of alternatives in order to find what best works for their taste preferences.
Workshop Question - How can your brand better align with its customers' moral principles?
Trend Themes
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Plant-based Diet Trend — As people become increasingly conscious of the health, ethical, and environmental benefits of a plant-based diet, brands are developing meatless options with yams and textured vegetable protein to replicate the texture and taste of meat.
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Yam-based Protein Alternatives — Using yams, brands are creating protein alternatives such as vegan lobster, meatless burger patties, and chicken alternatives to cater to a growing need for plant-based meal options.
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Low-calorie Meat Alternatives — Brands are producing low-calorie, savory, meatless options to appeal to consumers on a plant-based or high-protein diet, using yams as a base ingredient.
Industry Implications
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Food — The food industry is innovating by creating meatless alternatives by using yams as the main ingredient.
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Health and Wellness — The health and wellness industry can take advantage of the growing trend of plant-based diets by creating products and services that cater to consumers on this particular diet.
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Agriculture — The agriculture industry can benefit from the increased demand for yams as a base ingredient in plant-based protein alternatives.
