Yam-Based Meatless Alternatives

ProPlant Foods is Introducing Chicken Alternatives to India

ProPlant Foods is bringing innovative meatless alternatives to the Indian market with its ProMeat range and innovative products made with Elephant Foot Yam, an indigenously grown tuber crop. The ingredient is widely available in the country and it boasts a fibrous texture and a bland taste, which makes it perfect for soaking up the flavors of spices and curries. The ProMeat range includes mock meat products such as plant-based burger patties, minced meat and kebabs, all of which combine yam with textured vegetable protein to replicate the look and texture of meat.

Currently, ProMeat is looking for seed funding and is on a mission to set up a pilot plant by the end of the year.

Meatless Alternatives with Yam
ProPlant Foods uses yam to create innovative meatless alternatives
Plant-based Meat Products in India
ProPlant Foods introduces plant-based burger patties and minced meat to the Indian market
Texture Innovation for Mock Meat
ProPlant Foods uses textured vegetable protein with yam to replicate the texture of meat in its mock meat products

Industries Being Reshaped

Food and Beverage
ProPlant Foods is disrupting the food and beverage industry with its innovative meatless alternative products made with yam
Agriculture
The use of Elephant Foot Yam in the ProMeat range represents an opportunity to promote and develop Indian agriculture
Sustainable Goods
ProPlant Foods offers a sustainable alternative to traditional meat with its plant-based products that use yam and textured vegetable protein
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 17%
Freshness 10%