Category
Fashion
Scaled Restraint
Trend cluster
Category
Clarifying
Supplement
Health brands offer supplements formulated to reduce acne.
5.2
Trend score
Trend
What is the Clarifying Supplement trend?
Clarifying Supplement: With supplements being popular among consumers, some health brands are creating supplements that are highly specific in what they target. Now, supplements that claim to address acne and its underlying causes are increasingly common.
Insight
The consumer insight behind the Clarifying Supplement trend
Many consumers trust products that are touted as "natural" more than they do others when it comes to their personal health and wellness. These individuals are likely to turn to ingredients and formulas that they are more familiar with, because the ingredients used can be found in nature.
Trend themes
Themes within the Clarifying Supplement trend
Three behaviours holding the trend together01
Natural Ingredient Supplementation
Consumers trust natural products more than others when it comes to wellness and are likely to turn to ingredients and formulas that they are more familiar with.
02
Probiotic Formulations for Skincare
A new wave of supplements are taking a deeper approach to skincare by addressing it through probiotic formulas to promote better gut health.
03
Targeted Holistic Wellness Supplements
Wellness brands aim to target specific ailments through products that are specific in what they target -- such as gut health and PMS symptoms.
Industry implications
What the Clarifying Supplement trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry stands to benefit the most from these supplements and trend that promotes a more holistic approach to wellness.
For
Supplement Industry
The supplement industry can incorporate probiotic formulations and more natural ingredient supplementation to their products to adapt to these changing trends.
For
Beauty and Skincare Industry
The beauty and skincare industry can expand their offerings with these targeted holistic wellness supplements and include the use of probiotics into skincare regimes.
Workshop question
How is your brand establishing trust in its product/service?
Trend signals
Trend signals for Clarifying Supplement
Trend score 5.2 out of 10, from popularity 76%, activity 69%, freshness 10%.
Popularity76%
Activity69%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Clarifying Supplement trend
5 featured examples from Dec 15, 2020 to Jul 16, 2021CategoryFashion
Probiotic Breakout Supplements
Zitsticka's Skin Discipline is a Supplement That Targets Breakouts
Beauty and skincare companies could incorporate probiotic supplements and other internal skincare options into their product lines to offer a comprehensive approach to improving s…
CategoryFashion
Clarifying Skin Supplements
111SKIN's Clarity Beauty Dose Supports Clear Skin from the Inside Out
Beauty brands can innovate by creating supplements that complement their existing skincare lines to offer a holistic approach to skincare.
CategoryBusiness
PMS-Focused Gummy Supplements
FLO's PMS Gummy Vitamins Reduce Cramping, Acne, and Mood Swings
Develop new and innovative products within the health supplement industry specifically targeting PMS symptoms in women.
CategoryFashion
Skin-Caring Probiotic Supplements
Love Wellness' Clear Skin Probiotics Balance the Microbiome
Opportunity for skincare brands to focus on the skin microbiome and offer supplements that balance it
CategoryFashion
All-Natural Comprehensive Skincare Supplements
ArdisLabs Skincare Treats Acne From the Inside Out
The dietary supplement industry has an opportunity to expand into the skincare market by creating all-natural, plant-based supplements that target skin issues from the inside out.
