Health brands offer supplements formulated to reduce acne
Trend - With supplements being popular among consumers, some health brands are creating supplements that are highly specific in what they target. Now, supplements that claim to address acne and its underlying causes are increasingly common.
Insight - Many consumers trust products that are touted as "natural" more than they do others when it comes to their personal health and wellness. These individuals are likely to turn to ingredients and formulas that they are more familiar with, because the ingredients used can be found in nature.
Insight - Many consumers trust products that are touted as "natural" more than they do others when it comes to their personal health and wellness. These individuals are likely to turn to ingredients and formulas that they are more familiar with, because the ingredients used can be found in nature.
Workshop Question - How is your brand establishing trust in its product/service?
Trend Themes
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Natural Ingredient Supplementation — Consumers trust natural products more than others when it comes to wellness and are likely to turn to ingredients and formulas that they are more familiar with.
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Probiotic Formulations for Skincare — A new wave of supplements are taking a deeper approach to skincare by addressing it through probiotic formulas to promote better gut health.
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Targeted Holistic Wellness Supplements — Wellness brands aim to target specific ailments through products that are specific in what they target -- such as gut health and PMS symptoms.
Industry Implications
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Health and Wellness — The health and wellness industry stands to benefit the most from these supplements and trend that promotes a more holistic approach to wellness.
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Supplement Industry — The supplement industry can incorporate probiotic formulations and more natural ingredient supplementation to their products to adapt to these changing trends.
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Beauty and Skincare Industry — The beauty and skincare industry can expand their offerings with these targeted holistic wellness supplements and include the use of probiotics into skincare regimes.
