Natural Abundance is Dropping Collectible Packets with Digital Art
Laura McQuarrie — February 4, 2022 — Lifestyle
References: naturalabundance.co.nz & prnewswire
Natural Abundance recently announced the launch of the world's first NFT-based physical packaging and it will soon be dropping a set of 200 collectible packets that come with free digital non-fungible token art. These exclusive packs will be printed and distributed exclusively across Countdown stores in New Zealand—one of the largest supermarket chains in Australasia—sharing NFT art minted on the Ethereum blockchain.
"This is our first attempt to move retail to a new era of ownership and brand loyalty," says Kristina Ivanova, Managing Director of Natural Abundance, "We won't blame you, if you decide to devour our cake, but you will still have the physical asset to hold as your collectible."
The collectible packaging for Natural Abundance's Blueberry Plant Cakes will be available as of Waitangi Day this February.
"This is our first attempt to move retail to a new era of ownership and brand loyalty," says Kristina Ivanova, Managing Director of Natural Abundance, "We won't blame you, if you decide to devour our cake, but you will still have the physical asset to hold as your collectible."
The collectible packaging for Natural Abundance's Blueberry Plant Cakes will be available as of Waitangi Day this February.
Trend Themes
1. Nft-based Physical Packaging - The convergence of digital and physical collectibles through NFT-based physical packaging offers an opportunity for brands to create unique and valuable experiences for consumers.
2. Blockchain-based Loyalty Programs - Using blockchain technology to create loyalty programs can help increase customer engagement and loyalty by offering unique rewards and experiences that cannot easily be replicated by competitors.
3. Hybrid Retail Experiences - The integration of digital and physical elements in retail spaces offers an opportunity to create unique, immersive experiences that enhance customer engagement, brand loyalty, and sales.
Industry Implications
1. Food and Beverage - The integration of NFT-based physical packaging in the food and beverage industry presents an opportunity for companies to differentiate themselves by offering unique and collectible experiences alongside their products.
2. Retail - The introduction of blockchain-based loyalty programs and NFT-based physical packaging in retail presents an opportunity for companies to create unique and engaging experiences that drive customer loyalty and increase sales.
3. Art and Collectibles - The convergence of physical collectibles and NFT-based digital art through NFT-based physical packaging presents an opportunity for artists and collectors to create and trade unique, valuable, and verifiable art pieces.
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