Eco-friendly brands are reducing the environmental impact of home cleaning
Trend - At-home cleaning solutions tend to fill up users' cabinets with plastic that soon after ends up in landfills, but emerging brands in this space are trying to resolve those issues with cleaning concentrates. These concentrated cleaning products can be diluted into reusabe spray bottles, and reduce the need for plastic packaging.
Insight - As climate change worsens and consumers' guilt about their personal environmental impact grows, more people are looking to change their lifestyles in order to reduce their ecological footprint. Brands that prioritize sustainability and help consumers through the proces of becoming more eco-friendly will be increasingly relevant in the coming years.
Insight - As climate change worsens and consumers' guilt about their personal environmental impact grows, more people are looking to change their lifestyles in order to reduce their ecological footprint. Brands that prioritize sustainability and help consumers through the proces of becoming more eco-friendly will be increasingly relevant in the coming years.
Workshop Question - How is your brand authentically prioritizing sustainability
Trend Themes
1. Concentrated Cleaning Products - Emerging brands are trying to reduce the environmental impact of cleaning products by producing concentrated cleaning products that come with reusable spray bottles and reduce the need for plastic packaging.
2. Refillable Cleaning Systems - The development of refillable cleaning systems, like JAWS Cleaners and The Blueland x Reformation Routine Clean Kit, can greatly reduce plastic waste and provide consumers with cost-effective, waste-reducing cleaning options.
3. Multipurpose Cleaning Solutions - The development of versatile, multipurpose cleaning products, like Everdaily's concentrated cleaning products and One Step Cleaner's pill, can also reduce plastic waste, while providing consumers with more value and versatile cleaning options.
Industry Implications
1. Sustainability - Companies that prioritize sustainability and help consumers through the process of becoming more eco-friendly will be increasingly relevant, as consumers' guilt about their personal environmental impact grows.
2. Home Cleaning - The home cleaning industry has an opportunity to disrupt the market by offering more sustainable and eco-friendly cleaning options.
3. Packaging - The development of more sustainable cleaning products will require innovation in packaging, and companies that find more environmentally-friendly packaging solutions will have an advantage in the market.
