Category
Lifestyle
Assisted Choices
Trend cluster
Category
Home
Management
Traditional household management is now being adapted with COVID safety measures.
4.7
Trend score
Trend
What is the Home Management trend?
Home Management: Household management tasks are increasingly being handled with COVID-19 safety protocols in mind, with brands helping along the way. These include everything from virtual plumbing businesses to bulk grocery deliveries.
Insight
The consumer insight behind the Home Management trend
The ongoing pandemic has changed how parents, caregivers and people who run households manage both day-to-day household tasks, as well as the recreational tasks that make a home fun for its inhabitants. Now, household management has extra layers of security attached to it as people look to stay responsible in a post-COVID world.
Trend themes
Themes within the Home Management trend
Three behaviours holding the trend together01
COVID-Safe Household Management
The ongoing pandemic has added extra layers of security to household management tasks, creating opportunities for brands to offer virtual services and contactless solutions.
02
Service Robotics
The COVID-19 pandemic has led to an increased demand for service robots, with household robots providing contactless solutions to many consumer needs such as cleaning and cooking.
03
Virtual Home Services
Virtual platforms that provide step-by-step guidance via video call for household issues like plumbing are gaining popularity, offering people a safe and cost-effective solution during the pandemic.
Industry implications
What the Home Management trend means for industry
Where the trend changes the playbookFor
Home Services
Home service companies offering COVID-safe options such as virtual consultations, contactless servicing, and home automation solutions using service robots can thrive in the current market.
For
Retail
Grocery and retail stores that offer bulk delivery partnerships and expand their delivery range to cover more areas can attract consumers looking for convenient and affordable ways to stock up without leaving home.
For
Digital Home Displays
Consumer electronics companies that offer familial digital displays to manage household tasks and schedules in a stylish and organized way can capitalize on the growing need for household management tools in the digital age.
Workshop question
How is your brand helping customers navigate a still-changed world?
Trend signals
Trend signals for Home Management
Trend score 4.7 out of 10, from popularity 68%, activity 62%, freshness 12%.
Popularity68%
Activity62%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Home Management trend
4 featured examples from Aug 13, 2020 to Jul 15, 2022CategoryTech
Household Service Robots
Samsung's Bot Handy Can Pour a Glass of Wine
Service robots, like automated hotel concierges, can provide a contactless solution for guest service needs.
CategoryTech
Temperature-Taking Doorbells
The OZS Infrared Thermometer Doorbell Enhances Health Safety
The healthcare industry can benefit from the use of contactless thermometer technology in hospitals, clinics, and long-term care facilities to improve patient safety and reduce th…
CategoryTech
Familial Digital Home Displays
The Hearth Display Intuitively Organizes Digital Household Needs
The smart home industry could expand to develop more multi-purpose displays like the Hearth Display and integrate them with its existing ecosystem.
CategoryBusiness
Livestreaming Plumbing Platforms
The 'Plunjr' App Connects Plumbers to Customers Via Video Call
The plumbing industry can leverage the use of video and other technologies to offer remote services and expand their customer base.
