Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beginner
Garden
Tech-enhanced products help beginners establish both small and large gardens.
6.0
Trend score
Trend
What is the Beginner Garden trend?
Beginner Garden: Brands are helping consumers who are new to gardening with tech-based tools and services that help beginners learn about taking care of plants. These include everything from plant-identifying apps to plant health-tracking sensors.
Insight
The consumer insight behind the Beginner Garden trend
As more Millennials become homeowners, or simply want to invest in green spaces since many are accustomed to living in urban areas with limited greenery, this generation is taking an interest in gardening. Individuals who are taking on this hobby are looking for brands that will aid them in the process, particularly in the early stages when they're just beginning to learn.
Trend themes
Themes within the Beginner Garden trend
Three behaviours holding the trend together01
Tech-Assisted Gardening
Brands are leveraging technology to make gardening easier for beginners. This includes everything from plant-identifying apps to plant health-tracking sensors.
02
Automated Indoor Gardening
Automated, self-watering, modular and microclimate indoor gardens are becoming more popular among urban dwellers who want to grow their own food and decorate their homes with greenery.
03
Connected and Innovative Plant Sensors
Plant sensors that give real-time status updates to monitor and maintain optimal growing conditions are gaining popularity among tech-savvy gardeners.
Industry implications
What the Beginner Garden trend means for industry
Where the trend changes the playbookFor
Smart Home Technology
Smart indoor garden systems like 'abby' and the totam planter show there is growth potential in adopting technology to better align with the way people live in their homes.
For
Home and Garden Retail
Innovations like the Flora Pod and biOrb Air 60 Terrarium demonstrate emerging growth opportunities for product offerings that cater to the expanding DIY indoor plant-enthusiast category.
For
Agriculture and Food Production
With more people becoming interested in growing their own food, the agricultural industry can expand their offerings to include innovative indoor technology like hydroponic systems that could become the future of homegrown food production.
Workshop question
How is your brand making its product/service accessible to its customers?
Trend signals
Trend signals for Beginner Garden
Trend score 6.0 out of 10, from popularity 86%, activity 79%, freshness 15%.
Popularity86%
Activity79%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Beginner Garden trend
5 featured examples from Sep 15, 2022 to Mar 20, 2023CategoryTech
Self-Sustaining Indoor Gardens
The 'Hydro' Automated Hydroponic Indoor Garden is Connected
The trend towards automated hydroponic indoor gardens presents opportunities for home gardening companies to provide sustainable and efficient gardening solutions for consumers.
CategoryTech
Innovative Plant Growth Boxes
abby is the Newest Next-Gen Smart Indoor Hydroponic Grow Box
abby and other smart grow boxes have the potential to disrupt the indoor gardening industry by offering a seamless way to grow high-quality plants with built-in sensors, intellige…
CategoryArt & Design
Compact Microclimate Terrariums
The Biorb Air 60 Terrarium Optimize Plant Care in the Home
Provide disruptive innovations for sustaining indoor planting marketplace.
CategoryTech
AI-Driven Plant Sensors
The Flora Pod Helps Plant Lovers Know What Their Plants Need in Real-Time
The plant care industry can leverage AI-powered sensors to develop innovative solutions that simplify plant care for consumers.
CategoryTech
Modular Automated Indoor Planters
The totam planter Has an Automated, Self-Watering Design
The totam planter is an innovative addition to the home decor industry, offering a unique way to add greenery to any space with minimal effort or maintenance required.
