Miranda Kerr's certified organic skincare brand KORA Organics previously sold hand and body washes separately but the mindful company has now combined the two products into one. As founder Miranda Kerr told Well+Good, "I really feel like it’s better for the environment to have one product that’s dual purpose."
The Renewing Hand and Body Wash inspired by the brand's own Milky Mushroom Cleansing Oil for the face boasts a clean formula that's infused with cauliflower mushroom, aloe, noni and murumuru. While cauliflower mushroom is rich in veratric acid for skin protection, aloe delivers deep moisturization, noni comes packed with vitamins and antioxidant and tropical superfruit murumuru is supremely replenishing.
This two-in-one wash cleanses in a way that leaves skin feeling refreshed and renewed rather than dry and stripped.
What's Driving This Trend
- Mushroom-infused Products
- The use of mushroom-infused ingredients in various products presents opportunities for expanding the market and addressing specific skin concerns with natural ingredients.
- Combination Products
- Combining multiple product functionalities into one presents opportunities for convenience and simplification for the consumer, as well as potential cost savings for manufacturers.
- Eco-friendly Packaging
- The trend towards eco-consciousness and sustainability presents opportunities for innovation in packaging, including materials and design that minimize environmental impact.
Who This Affects Most
- Skincare
- There are opportunities for skincare brands to incorporate mushroom-infused ingredients into their products to provide specific skin benefits and appeal to consumers' growing interest in natural ingredients.
- Personal Care
- The combination of hand and body wash products as well as incorporating natural ingredients such as mushroom presents opportunities for innovation in personal care products.
- Packaging
- The growing focus on sustainability and eco-friendliness in consumer products presents opportunities for companies in the packaging industry to develop new materials and designs that reduce environmental impact and meet consumer demand.
