Trigo, the Israel-based retail startup, is opening its first contactless store in Western Europe by the end of 2020. Trigo's approach to contactless retail lends itself perfectly to the needs of consumers during the COVID-19 pandemic, as many are interested in in-store shopping experiences, while limiting contact with others.
Trigo's technology utilizes a network of cameras throughout the store that can track a shoppers movements in real-time. This enables the system to recognize what is in a shoppers' hand, even when a barcode isn't visible. The computers are connected to a mobile app, which processes the payment as they leave the store. While the technology already exists in some grocery stores, Trigo's own storefront serves as a new move for the brand.
Image Credit: Nir Ben Zvi
Key Themes Behind This Trend
- Contactless Retail
- Trigo's technology for contactless retail can be utilized in various industries to limit physical contact and provide a safe shopping experience.
- Camera-based Shopping
- The use of cameras in shopping can be a trend as it makes the shopping experience efficient and convenient.
- Real-time Tracking
- Real-time tracking in shopping can be further developed to provide personalized and targeted marketing strategies without compromising privacy.
Where This Applies
- Retail Industry
- The retail industry can adopt Trigo's camera-based approach in contactless retail to provide safer shopping experiences for customers.
- Grocery Industry
- Trigo's camera-based approach can be a game-changer for the grocery industry as it provides efficient and streamlined shopping experiences without physical contact.
- Marketing Industry
- Real-time tracking in shopping can help the marketing industry to provide personalized and targeted advertising strategies for different customers based on their preferences and interests.
