Category
Art & Design
Shelf Heirlooms
Trend cluster
Category
Apparel
Home
Clothing brands expand their portfolio with the addition of home good products.
3.6
Trend score
What's Happening
What is the Apparel Home trend?
Apparel Home: Popular brands in the fashion space are expanding their portfolios to include home goods. These range from decor, bedding, dishware, and furniture that are available at accessible price points.
Insight
The consumer insight behind the Apparel Home trend
Consumers are increasingly working from home, resulting in a desire to upgrade their living space. These individuals are looking for affordable ways to invest in the decor and functionality of their home. Thus, there is a greater need for cost-accessible options for those who can't afford home redesigns and renovations.
Trend themes
Themes within the Apparel Home trend
Three behaviours holding the trend together01
Fashion-Home Goods Fusion Trend
Fashion brands expanding their offering by adding home goods to their portfolio is a growing trend resulting from consumers' need for affordability and an upgrade in their living space due to working from home.
02
Sustainability-focused Home Collections Trend
Several fashion brands are launching sustainable home collections as part of their commitment to environmental responsibility, presenting innovation opportunities for eco-friendly materials, and supply chain partnerships.
03
Accessible Decor Collections Trend
Retailers are launching affordable decor collections like the Gap Home line to target homeowners and college students and tap into the growing demand for high-quality but cheap home essentials.
Industry implications
What the Apparel Home trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion labels are expanding into the home industry and creating fusion products, presenting opportunities to develop new partnerships and innovative designs.
For
Home Decor and Furnishing Industry
The rise of sustainability-focused home collections and accessible decor collections presents several innovation opportunities for companies to create eco-friendly materials, design new products, and develop partnerships with fashion retailers.
For
Retail Industry
The opening of H&M's first-ever Home store and expansion of Gap into the home industry is a response to the growing demand for affordable and quality home decor, presenting opportunities to meet this demand by launching new collections or stores.
Workshop question
How can your brand expand its products or services to meet consumer needs?
Trend signals
Trend signals for Apparel Home
Trend score 3.6 out of 10, from popularity 44%, activity 54%, freshness 10%.
Popularity44%
Activity54%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Apparel Home trend
4 featured examples from Nov 27, 2020 to Jun 24, 2021CategoryEco
Fashion Label Home Goods
KOTN Recently Unveiled its New Sustainability-Focused Home Collection
Fashion brands can expand their offerings to include sustainable home collections, potentially attracting new customers who value environmentally-friendly buying choices.
CategoryArt & Design
Accessible Decor Collections
Gap and Walmart Created the First-Ever Gap Home Collection
The retail industry has a massive opportunity to create more accessible and affordable home decor options that cater to a broad range of customers, particularly in the wake of the…
CategoryArt & Design
Fashion Label Decor Stores
The First H&M Home Store Recently Opened its Doors in Vancouver
There is an opportunity for fashion retailers to expand into the home interior retailer space to meet the needs of their consumer base.
CategoryEco
Upycled Activewear Furniture
adidas Created Upcycled Furniture Designs Using Vintage Apparel
Fashion brands can explore the potential of upcycling their vintage apparel into furniture designs, tapping into the sustainable fashion market.
