CBD-infused topical products are designed to enhance sleep
Trend - North American consumers are familiar with CBD that can be ingested or smoked in order to achieve its relaxing benefits, but now brands are prioritizing cannabis-based sleep hygiene with products that are applied or used externally. This includes everything from CBD patches to pillowcases infused with CBD.
Insight - In regions where it's legalized, cannabis is now seen as a lifestyle and wellness product rather than something that's used just for recreation or medicine. This has resulted in various cannabis components being incorporated into all aspects of consumers' rituals.
Insight - In regions where it's legalized, cannabis is now seen as a lifestyle and wellness product rather than something that's used just for recreation or medicine. This has resulted in various cannabis components being incorporated into all aspects of consumers' rituals.
Workshop Question - How could your brand better integrate itself into customers' routines and rituals?
Trend Themes
1. Cbd-infused Products - CBD and other cannabis components are being incorporated into all aspects of consumers' daily rituals to enhance wellness.
2. Sleep Hygiene - Brands are prioritizing cannabis-based sleep hygiene with products that are applied or used externally to help people achieve high-quality rest during sleep.
3. Microencapsulation Technology - CBD is being introduced into bedding sets, towels and mattresses to offer next-level rest and relaxation experiences.
Industry Implications
1. Health and Wellness - CBD and cannabis components are being seen as lifestyle and wellness products rather than just for recreation or medicine, creating opportunities for brands to incorporate them into various aspects of daily rituals.
2. Home Textiles - CBD is making its way into home textiles, such as bedsheets and pillows, offering a less imposing way for people to incorporate it into their daily rituals.
3. Personal Care - CBD-infused personal care products are being designed to support a quality night of sleep, offering opportunities for brands to create innovative CBD-infused products for the beauty and personal care industry.
