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Empathetical Branding

Brands address the struggles associated with modern life to form bonds

Implications - As consumers grow weary from constantly being sold in the overwhelming marketplace, brands are adopting a more empathetic approach to marketing that shows a sense of compassion for the woes associated with modern life. The tried and true method of marketing a problem before offering a solution is ditched for honesty-focused campaigns that create bonds on a more wholesome level to create a lasting relationship. With a customer base less interested in a fleeting brand than ever, the approach is more in-line with the friendship notion craved by individualistic shoppers.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
468,699 Total Clicks
Date Range:
May 13 — Nov 15
Trending:
Average

Featured Examples

Disturbing Gender Inequality Ads
Disturbing Gender Inequality Ads
These Powerful Ads Illustrate Sexist Opinions and Attitudes
UN Women has joined forces with Ogilvy & Mather’s Chrispher Hunt to produce a series of thought-provoking gender inequality ads. Ogilvy & Mather is a company behind many powerful and... MORE
Dying Electronic Ads
Dying Electronic Ads
These E-Waste Recycling Ads Show Keyboards and USBs on Sick Beds, Near Death
As new technology is pumped out at such a rapid pace, there’s also a ton of people tossing out their old cell phones, computers and keyboards—this Homestead India Real Estate ad encourages... MORE
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
Coming off the heels of its mega successful composite beauty perception sketch campaign, Dove has just released its Carbon Paper ad that sees this natural beauty supporting company getting in touch... MORE
play_circle_filled Reversed Gender Role Films
Reversed Gender Role Films
Oppressed Majority by Eleonore Pourriat Explores an Alternate Reality
Oppressed Majority is a French short film that has recently gone viral. A clever concept, the plot revolves around gender role reversals. It essentially explores an alternate reality in which men... MORE
Female Football Campaigns
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
The advertising agency of Adam & Eve/DDB was hired by The Football Association to promote female football participation. The main goal for this campaign is to address the negative stereotypes... MORE
play_circle_filled Realistic Gender Disparity Ads
Realistic Gender Disparity Ads
This Ad Shows That Women on Currency is Only a Symbolic Change
The US Treasury announced that a new ten dollar bill will be in circulation, featuring women on currency. When the announcement was made, names of iconic and prominent women were immediately offered.... MORE

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