Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Marketing Camaraderie

Endearing friendship commercials seek to capture a more heartfelt reaction

Implications - With over-stimulated marketing and abstract imagery often leaving viewers feeling detached from the product, brands are turning to more heartfelt situational techniques to engage consumers on a more relatable level. Friendship ads steer away from the more commercialized tendencies of big name brands by referencing emotional bonds that people can easily identify with. This reflects the growing need for more coherent forms of marketing.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
188,789 Total Clicks
Date Range:
Nov 13 — Dec 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

play_circle_filled Tear-Jerking Reunion Ads
Tear-Jerking Reunion Ads
Google India Launches Extremely Heartfelt Commercial
Google’s newest heartwarming ad is situated in India; it focuses on the story of two long-lost childhood friends who were separated by the 1947 India-Pakistan partition. The short clip starts in... MORE
Heartwarming Cab-Sharing Campaigns
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
It wouldn’t be Christmas without a heartwarming Coca-Cola Christmas ad and this one truly communicates the joy of sharing. This year, Coca-Cola teamed up with the DAVID ad agency to set up... MORE
play_circle_filled Unexpected Farmyard Friendship Ads
Unexpected Farmyard Friendship Ads
The Ad is the Latest in Airbnb's Series of Heartwarming News
The latest in a heartwarming news broadcast series highlighting positive stories, ‘the Odd Couple’ is an endearing look at new found friends MicroDave and Bean. MicroDave, one of the... MORE
play_circle_filled Chicken-Rewarding Holiday Ads
Chicken-Rewarding Holiday Ads
This KFC Christmas Commercial Tests Friends' Knowledge of Each Other
This KFC Christmas commercial wanted to challenge the dominant family narratives of holiday ads by focusing on friendship. The ad pits two best friends against each other, similar to the old... MORE
play_circle_filled Celebrity Coffee Ads
Celebrity Coffee Ads
George Clooney Teaches Danny Devito Good Taste in This Nespresso Ad
This playful Nespresso ad finally brings its long-time brand ambassador—George Clooney—to North American audiences. Clooney has been involved with the brand for nine years, in large part... MORE
play_circle_filled Candid Holiday Cola Ads
Candid Holiday Cola Ads
This Holiday Spot for Coca-Cola Tugs at the Heartstrings with Festive Joy
Coca-Cola recently unveiled its holiday spot, which uses candid moments captured on film to express how the holidays are meant to bring people together. The ad shows emotional moments of six... MORE

Related Trend Reports & Custom Market Research

Related Examples

Edible Christmas Sweaters
Edible Christmas Sweaters
This Baker Made a Festive Sweater to Spread Tasty Holiday Cheer
Caroling Pizza Delivery Ads
Caroling Pizza Delivery Ads
This Pizza Hut Holiday Ad Had Choirs Serenading Unsuspecting Families
play_circle_filled Star-Studded Holiday Commercials
Star-Studded Holiday Commercials
The H&M Holiday Commercial is a Katy Perry Musical Spectacular
play_circle_filled Wildlife-Protecting Pocket Squares
Wildlife-Protecting Pocket Squares
The Pocket Dial Proceeds Benefit David Sheldrick Wildlife Trust
play_circle_filled Retro Cocktail Commercials
Retro Cocktail Commercials
This Ad for Campari Cocktail Mixers Feature a Sleek and Dated Theme
play_circle_filled Adventurous Christmas Ads
Adventurous Christmas Ads
This Target Christmas Ad Involves a Magical Tree-Lighting Story
play_circle_filled Pop-Up Christmas Campaigns
Pop-Up Christmas Campaigns
Kohl's Pop-Up Truck Encourages People to Share Traditions Online
play_circle_filled Holiday Gift Shopping Ads
Holiday Gift Shopping Ads
This Ad for PayPal Promotes Spending Time with Family Instead of Malls
play_circle_filled Frantic Holiday Ads
Frantic Holiday Ads
'Aldi' Supermarkets in Australia Depict a Stressful Christmas Experience
play_circle_filled Anger-Altering Christmas Ads
Anger-Altering Christmas Ads
This Oddbins Ad Uses a Fox to Bring Christmas Cheer to an Angry Man
play_circle_filled Extravagant Christmas Ads
Extravagant Christmas Ads
Marks and Spencer's 'The Art of Christmas' Spot Welcomes the Holidays
Star-Studded Holiday Campaigns
Star-Studded Holiday Campaigns
The New H&M Holiday Campaign Features Singer Katy Perry
play_circle_filled Acting Advice Christmas Ads
Acting Advice Christmas Ads
Jeff Goldblum Teaches People How to Pretend to Like Unwanted Gifts
play_circle_filled Food-Focused Holiday Ads
Food-Focused Holiday Ads
This Waitrose Christmas Ad Shows Different Families Enjoying the Holidays
play_circle_filled Live Celebrity Mean Tweets
Live Celebrity Mean Tweets
Celebrities Read Criticisms from Twitter Live on Air in This Clip
Minimalist Celebrity Portraits
Minimalist Celebrity Portraits
Dorian Legret's Minimalist Illustrations Simplify Famous Faces
Daily Kindness Newscasts
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
Homey Boutique Hotels
Homey Boutique Hotels
The ROOST Apartment Hotel is a Place People Will Never Want to Leave
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
Disney Home Rentals
Disney Home Rentals
Designers Cleverly Slip Fictional Residences on Airbnb for Childhood Nostalgia
Promotional Floating Accommodations
Promotional Floating Accommodations
The Airbnb Floating House Can Be Won for a Single Night
Suspended Cable Car Accommodations
Suspended Cable Car Accommodations
This Airbnb Cable Car is the Ultimate Luxury Experience
Flirty Valentine's Collections
Flirty Valentine's Collections
Tibi is Introducing a Limited Edition Valentine's Day Collection
play_circle_filled Uncomfortable Holiday Ads
Uncomfortable Holiday Ads
Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
play_circle_filled One-Shot Diorama Ads
One-Shot Diorama Ads
The Welcome to Airbnb Campaign Features a Delightfully Handmade Miniature Set
Shoppable Christmas Commercials
Shoppable Christmas Commercials
This Kate Spade Christmas Ad Stars an Inventive Anna Kendrick
Mile High Accommodations
Mile High Accommodations
The KLM Airplane Airbnb Brings In-Flight Entertainment to the Next Level
Celebrity-Endorsed Wedding Destinations
Celebrity-Endorsed Wedding Destinations
Belmond Hotel Cipriani in Venice is a Hot Spot for Couples
Opulent Canal Resorts
Opulent Canal Resorts
The Aman Canal Grande is Romantic and Luxurious
Furniture Store Sleepovers
Furniture Store Sleepovers
This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
play_circle_filled Charity A-List Dating Raffles
Charity A-List Dating Raffles
This Very Lucky Woman Scored a George Clooney Date For Just $10
Polka-Dotted Heartthrob Covers
Polka-Dotted Heartthrob Covers
George Clooney Looks Sauve for W Magazine January 2014
Ugly Holiday Sweater Creators
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
Gigantic Outdoor Search Engines
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
play_circle_filled Workout-Encouraging Taxis
Workout-Encouraging Taxis
Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
Materializing Ice Merchandizing
Materializing Ice Merchandizing
The Coca-Cola Chill Activated Can Indicates the Drink's Ideal Temp
Augmented Reality Nursery Apps
Augmented Reality Nursery Apps
The 'Zappie' App Uses Augmented Reality for Education
Smartphone-Inspired Watches
Smartphone-Inspired Watches
The Google Smartwatch is Rumored to Face-Off Samsung and Apple
play_circle_filled Water Purifying Kiosks
Water Purifying Kiosks
Coca-Cola's EKOCENTER Aims to Improve Quality of Life in Developing Nations
Spare Seat-Booking Programs
Spare Seat-Booking Programs
The SpiceJet Empty Seat Option Gives You Dibs on Unbooked Chairs
Powerfully Iconic Ads
Powerfully Iconic Ads
These Eye-Catching Advertising Prints Have Lasted the Ages
play_circle_filled TV-Tweeted Dinner Invitations
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
play_circle_filled People-Miniaturizing Campaigns
People-Miniaturizing Campaigns
The Coca-Cola 'Mini-Me' Campaign Shrinks People Using 3D Printing
Retro Cola Coolers
Retro Cola Coolers
This Vintage Coke Cooler is Perfect for Nostalgic Soda Lovers
play_circle_filled Friendly Flag-Sharing Ads
Friendly Flag-Sharing Ads
Coca-Cola's 'Happy Flags' Celebrate the World's Happiest Country
Celebrity Mosaic Portraits
Celebrity Mosaic Portraits
Maurizio Galimberti Redefines the Way People Look at Portraits
Celebrity-Faced Chairs
Celebrity-Faced Chairs
Show Your Love for Hollywood with the Jennifer Graylock Collection
Mature Hunk Analyses
Mature Hunk Analyses
The 'Hottest Actors Over 50' Infograph is Unexpectedly Informative
play_circle_filled Emotional Family Value Ads
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
Healthy-Self Reunions
Healthy-Self Reunions
The Bupa 'Find A Healthier You' Ads Reunite People with Themselves
play_circle_filled Supermodel Reunion Music Videos
Supermodel Reunion Music Videos
The Duran Duran 'Girl Panic' Video Features the World's Top Models