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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Marketing Camaraderie

Endearing friendship commercials seek to capture a more heartfelt reaction

Implications - With over-stimulated marketing and abstract imagery often leaving viewers feeling detached from the product, brands are turning to more heartfelt situational techniques to engage consumers on a more relatable level. Friendship ads steer away from the more commercialized tendencies of big name brands by referencing emotional bonds that people can easily identify with. This reflects the growing need for more coherent forms of marketing.
6 Featured, 51 Examples:
188,789 Total Clicks
Date Range:
Nov 13 — Dec 15
Consumer Insight Topics:

Featured Examples

play_circle_filled Tear-Jerking Reunion Ads
Tear-Jerking Reunion Ads
Google India Launches Extremely Heartfelt Commercial
Google’s newest heartwarming ad is situated in India; it focuses on the story of two long-lost childhood friends who were separated by the 1947 India-Pakistan partition. The short clip starts in... MORE
Heartwarming Cab-Sharing Campaigns
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
It wouldn’t be Christmas without a heartwarming Coca-Cola Christmas ad and this one truly communicates the joy of sharing. This year, Coca-Cola teamed up with the DAVID ad agency to set up... MORE
play_circle_filled Unexpected Farmyard Friendship Ads
Unexpected Farmyard Friendship Ads
The Ad is the Latest in Airbnb's Series of Heartwarming News
The latest in a heartwarming news broadcast series highlighting positive stories, ‘the Odd Couple’ is an endearing look at new found friends MicroDave and Bean. MicroDave, one of the... MORE
play_circle_filled Chicken-Rewarding Holiday Ads
Chicken-Rewarding Holiday Ads
This KFC Christmas Commercial Tests Friends' Knowledge of Each Other
This KFC Christmas commercial wanted to challenge the dominant family narratives of holiday ads by focusing on friendship. The ad pits two best friends against each other, similar to the old... MORE
play_circle_filled Celebrity Coffee Ads
Celebrity Coffee Ads
George Clooney Teaches Danny Devito Good Taste in This Nespresso Ad
This playful Nespresso ad finally brings its long-time brand ambassador—George Clooney—to North American audiences. Clooney has been involved with the brand for nine years, in large part... MORE
play_circle_filled Candid Holiday Cola Ads
Candid Holiday Cola Ads
This Holiday Spot for Coca-Cola Tugs at the Heartstrings with Festive Joy
Coca-Cola recently unveiled its holiday spot, which uses candid moments captured on film to express how the holidays are meant to bring people together. The ad shows emotional moments of six... MORE

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