Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,830 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,830 cutting edge ideas.

Reversed Gender Role Films

Oppressed Majority by Eleonore Pourriat Explores an Alternate Reality

— February 13, 2014 — Lifestyle
Oppressed Majority is a French short film that has recently gone viral. A clever concept, the plot revolves around gender role reversals. It essentially explores an alternate reality in which men are the caregivers and women are the breadwinners. Of course, Oppressed Majority goes beyond those cliches to delve into everyday differences between the sexes.

Directed by Eleonore Pourriat, the Oppressed Majority short film takes the viewer to Paris, France, where they are invited to follow a man around his normal day. At first a person may classify him as a house-husband, but it soon becomes clear that there is more going on. It's Nice That writes, "We watch him deal with prejudice, be sexually abused verbally and physically, and struggle in a relationship which he has little to no control over."
Trend Themes
1. Gender Role Reversal - An opportunity for brands to explore the marketing potential of gender role reversal in their marketing campaigns.
2. Alternate Reality - An opportunity for entertainment and advertising industries to explore alternate realities and create content that reflects upon social and cultural issues in a unique way.
3. Everyday Differences - An opportunity for companies to create products and services that cater to everyday differences between the sexes.
Industry Implications
1. Film Industry - An opportunity for filmmakers to create films that challenge societal norms and expectations by using gender role reversal as a storytelling device.
2. Advertising Industry - An opportunity for brands to use gender role reversal in their ads to challenge cultural and social norms, while also attracting a different audience.
3. Social Awareness Industry - An opportunity for companies specialized in social and cultural issues to use gender role reversal to initiate conversations and bring awareness about gender biases in our society.
4.2
Score
Popularity
Activity
Freshness