Oppressed Majority is a French short film that has recently gone viral. A clever concept, the plot revolves around gender role reversals. It essentially explores an alternate reality in which men are the caregivers and women are the breadwinners. Of course, Oppressed Majority goes beyond those cliches to delve into everyday differences between the sexes.
Directed by Eleonore Pourriat, the Oppressed Majority short film takes the viewer to Paris, France, where they are invited to follow a man around his normal day. At first a person may classify him as a house-husband, but it soon becomes clear that there is more going on. It's Nice That writes, "We watch him deal with prejudice, be sexually abused verbally and physically, and struggle in a relationship which he has little to no control over."
Key Themes Behind This Trend
- Gender Role Reversal
- An opportunity for brands to explore the marketing potential of gender role reversal in their marketing campaigns.
- Alternate Reality
- An opportunity for entertainment and advertising industries to explore alternate realities and create content that reflects upon social and cultural issues in a unique way.
- Everyday Differences
- An opportunity for companies to create products and services that cater to everyday differences between the sexes.
Where This Applies
- Film Industry
- An opportunity for filmmakers to create films that challenge societal norms and expectations by using gender role reversal as a storytelling device.
- Advertising Industry
- An opportunity for brands to use gender role reversal in their ads to challenge cultural and social norms, while also attracting a different audience.
- Social Awareness Industry
- An opportunity for companies specialized in social and cultural issues to use gender role reversal to initiate conversations and bring awareness about gender biases in our society.
