MegaComputeur is a French art collective and its recent animated short film — 'Plaisir Sucré,' is extremely relatable as it playfully depicts a very common office struggle. In contemporary times, individuals want to stay healthy and take care of their body. However, when one works in an office, it is hard to resist the many occasional sweets that come by. Whether it is for someone's birthday or "even worse, just because," failure of willpower and immediate indulgence is an all-too-familiar feeling.
In 'Plaisir Sucré,' MegaComputeur depicts this office struggle in an entertaining way that might make workers feel a little bit more at ease as they are reminded they are not the only ones. The video has been recognized as a Vimeo Staff Pick.
Why This Trend Is Growing
- Office Wellness
- Opportunity for companies to create wellness programs to help employees stay healthy in the office environment.
- Relatable Content
- Creating relatable content is a disruptive innovation opportunity for brands to connect with consumers on a more personal level.
- Animation in Marketing
- Using animated shorts or videos in marketing campaigns is a disruptive innovation opportunity for brands to engage and entertain their audience.
Industries Being Reshaped
- Corporate Wellness
- The corporate wellness industry can benefit from creating innovative solutions to help employees resist office temptations and maintain a healthy lifestyle.
- Entertainment
- The entertainment industry can explore producing more relatable content like 'Plaisir Sucré' to resonate with audiences and build a loyal fan base.
- Marketing and Advertising
- Companies in the marketing and advertising industry can incorporate animated content to create engaging and memorable campaigns.
