The driving forces of inspiration for the collaboration between San Francisco-based creative studio Even/Odd and the Kiarostami Foundation were Nowruz (Iranian New Year) celebrations and Iranian Cinema. A special range of products was debuted as part of this endeavor and all reference the late Abbas Kiarostami's seminal contributions to world cinema. The filmmaker is known for films such as Where is the Friend’s House? and the Taste of Cherry.
Even/Odd founder Mohammad Gorjestani and creative director Omid Fatemi translated some of Kiarostami's gifts of Iranian cinema into a graphic novel, jam, poster prints, and activity books. In doing so, they extend the legacy of the filmmaker into new mediums and offer keepsakes for fans of Kiarostami's allegories.
Image Credit: Even/Odd x the Kiarostami Foundation, <a rel='nofollow' href='https://hypebeast.com/2023/3/even-odd-kiarostami-foundation-limited-capsule'>hypebeast</a>, <a rel='nofollow' href='https://evenodd.studio/'>evenodd.studio</a>
What Makes This Trend Stand Out
- Iranian Cinema-inspired Products
- Creating products that pay homage to influential Iranian filmmakers presents an opportunity for graphic design studios and illustrators to explore new mediums for storytelling.
- Cultural Collaborations
- Cross-cultural collaborations, such as between Even/Odd and the Kiarostami Foundation, offer opportunities to explore and celebrate diverse cultural traditions and perspectives.
- Reviving Legacy Through Art
- Reviving the legacy of influential artists, filmmakers, and creatives through new mediums offers an opportunity to explore and reimagine their work in new ways that resonate with modern audiences.
Sectors Adopting This
- Graphic Design
- Graphic design studios can help pay homage to iconic filmmakers through product collaborations that evoke their unique style and vision.
- Publishing
- Publishing companies can explore ways to revive the legacy of influential filmmakers through graphic novels or illustrated books.
- Film and Entertainment
- The film and entertainment industry can collaborate with artists and designers to develop unique merchandise and keepsakes that celebrate iconic filmmakers or films.
