British-Iranian artist Sara Khamis works together with the co-founder and art director of Sandro Lopex Milano on the new Kish o Mat. This is the Persian term that nods to the word 'checkmate' to honor the ancient game of chess with a collection of ceramic vessels made by hand.
The narrative is the strongest element of the Kish o Mat collection, drawing meaning from the language of abstracted structures. Through a black and white film that accompanies the collection and is made in a French Nouvelle Vague style, it celebrates filmmaking traditions of a bygone time. Two characters partake in a chess match with ceramics at the root of this story. It has a minimal form with sleek Matte white and Matte black colorways.
Image Credit: Sandro Lopez Milano
Key Themes Behind This Trend
- Narrative-infused Art Objects
- Crafting a story around traditional art forms can redefine consumer engagement, exemplifying a shift towards storytelling in product design.
- Cinematic Product Launches
- Using filmic storytelling techniques in product launches offers new ways to immerse audiences and connect emotionally with design narratives.
- Chess-inspired Home Decor
- The convergence of chess motifs with home decor innovations opens up unique aesthetic opportunities to cater to fans of this timeless game.
Where This Applies
- Artisanal Home Goods
- The rise of handcrafted, narrative-driven decor items disrupts traditional interior aesthetics by prioritizing personalized and cultural themes.
- Film-integrated Marketing
- Integrating cinematic elements into marketing strategies heralds a new era of visual storytelling within product promotions.
- Luxury Ceramics
- Elevating ceramic design with historical and cultural influences challenges conventional perceptions of ceramics, steering them toward the luxury market.
