Ella Jayne Bailey rocks an updated version of the iconic Sporty Spice look in this exclusive C-Heads editorial photographed by Phil Engelhardt.
Although Sporty Spice was arguably one of the lesser- idolized acts within the British pop phenomenon The Spice Girls, her sporty-chic look has come to have universal appeal. Now that comfort and athleticism are coming back in a big way, it's not unusual to see garments that were once relegated for gym use only walk down the runway. In the case of this editorial, that means pieces such as the sports bra Bailey has on. In order to add a feminine touch, stylist Julia Campbell Gillies paired the fitness staple with a floor-length ruffled silk skirt in aquamarine.
Though the editorial doesn't necessarily scream "Sporty Spice Look," it's a subtle nod to a 90s style that was popularized by The Spice Girls' resident athlete Mel C.
What's Driving This Trend
- Feminized Sportswear
- There is an opportunity for fashion brands to create sportswear that combines traditional athletic style with feminine details, such as ruffled skirts paired with sports bras.
- Athletic Revival
- As comfort and athleticism come back into style, there is an opportunity for athletic brands to capitalize on this trend and update their sportswear offerings to appeal to a wider audience.
- Iconic Nostalgia
- There is an opportunity for brands to tap into nostalgia for iconic 90s fashion and incorporate elements of it into their current offerings.
Who This Affects Most
- Fashion
- Fashion brands can incorporate elements of athletic wear into their designs to create new, hybrid sportswear that appeals to the growing market of fashion-forward athletic consumers.
- Athletic Wear
- Athletic brands can update their offerings to appeal to a wider audience, incorporating both traditional athletic elements and feminine details for a unique and appealing product.
- Pop Culture
- Brands can tap into nostalgia for iconic pop culture moments, such as 90s fashion trends, to create new products that appeal to both original fans and a new generation of consumers.
