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Gender Equality Currencies

The New Finnish Notes Feature a Design that Embraces Male and Female

— October 9, 2015 — Art & Design
Finland design studio Merkytis recently redesigned the Finnish currency with a revolutionary gender equality note design that pays tribute to both male and female influential figures. The new design celebrates successful individuals in a variety of industries from the arts to politics.

Often on banknotes male faces dominate with little to no regard for influential women to be recognized. These newly designed Euro currency notes showcase popular figures of both the male and female gender adorning the brightly colored money. Famous figures mentioned include Leena Palotie, Minna Canth, Helvi Leiviska and Paavo Nurmi. The faces adorn anywhere from the ten note to the 1000 note and feature modern bright coloring including bright yellow, fuchsia and even turquoise. The redesign equalities offering tribute to a variety of successful individuals despite their gender.
Trend Themes
1. Gender Equality in Currency Design - Revolutionary gender equality note design that pays tribute to both male and female influential figures, disrupting the traditional male-dominated representation on banknotes.
2. Recognition of Influential Women - Acknowledging and celebrating successful women from various industries, promoting inclusivity and gender equality.
3. Modern and Colorful Currency Redesign - Using bright colors like yellow, fuchsia, and turquoise, the new Finnish currency notes offer a fresh and contemporary look, appealing to a wider target audience.
Industry Implications
1. Financial Services - The redesign of currency notes opens up opportunities for financial institutions to reinforce inclusivity and appeal to a more diverse customer base.
2. Design and Printing - The gender equality note design presents a disruptive innovation opportunity for design and printing companies to cater to the growing demand for more inclusive and diverse visual representations.
3. Education and Public Services - The recognition of influential women in the currency notes can inspire educational institutions and public services to highlight the achievements of women, fostering gender equality and empowerment.
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