Credit-crunched consumers crave interactive bond with brands
Implications - With dwindling money for frivolous purchases, some brands are peppering their ads with comedy instead of sex. These brands are using humour and interactivity to create a lasting emotional connection with the consumer. Also driving this is the theory that cheerful messages carry more weight in times of gloom.
12 Featured, 72 Examples:
1,860,679 Total Clicks
Date Range:
Apr 09 — Jun 09
Trending:
Hot
Consumer Insight Topics:
