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Death of Sexploitation

Credit-crunched consumers crave interactive bond with brands

Implications - With dwindling money for frivolous purchases, some brands are peppering their ads with comedy instead of sex. These brands are using humour and interactivity to create a lasting emotional connection with the consumer. Also driving this is the theory that cheerful messages carry more weight in times of gloom.

SCORE 5.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 36 Related: 1,246,943 Total Clicks

Date Range: Apr 09 - Jun 09

Trending: Hot

Consumer Insight Topics: Marketing Interactive

Featured Examples

Russian Crassvertising - Alena Nikiforov Gets a Milk Facial to Promote Dairy

SCORE 5.8

Warm 46,699 Clicks Pub: Apr 9, 09

Russian Crassvertising

Alena Nikiforov Gets a Milk Facial to Promote Dairy

Oh those clever Russian ad agencies; they sure do know how to go right to the heart of the matter when it comes to sellingâ€¦ milk. Russian milk producers gave beautiful Russian models, photographed… [More]

Imaginative Alcoholic Ads - Creative Campaigns to Make Booze Irresistible

SCORE 5.2

Warm 23,225 Clicks Pub: May 27, 09

Imaginative Alcoholic Ads

Creative Campaigns to Make Booze Irresistible

Some people think that their creative process is heightened after a couple of drinks, and it would appear that ad executives coming up with these creative ways to market liquor agree. The gallery above… [More]

Animal Hybrid Advertising - Photoshopped Bird-Dogs Promote Witty Molen

SCORE 5.8

Warm 22,319 Clicks Pub: Jun 5, 09

Animal Hybrid Advertising

Photoshopped Bird-Dogs Promote Witty Molen

These creative ads for Witty Molen use a photoshopped hybrid breed of birds and dogs to sell their new bird food formula. The idea is to show that the food is so good, your bird might start displaying… [More]

Opposite Sexvertising - Chanel Sells Women's Bags With Hunky Male Models

SCORE 5

Warm 24,321 Clicks Pub: Jun 3, 09

Opposite Sexvertising

Chanel Sells Women's Bags With Hunky Male Models

Women are often used by brands and ad agencies to sell male products. We’ve even seen ads in which women dressed in men’s underwear adopt crude, manly behaviors to attract the guy’s attention. So how… [More]

Storytelling Selling - IKEA Explores Illustration-Based Digital Communication

SCORE 4.8

Average 6,728 Clicks Pub: Jun 5, 09

Storytelling Selling

IKEA Explores Illustration-Based Digital Communication

IKEA has tried a new approach to digital communication by advertising via storytelling in Sweden. The IKEA storyline introduces the new IKEA PS collection, which is a line of eco-focused products (check… [More]

Faux Child Billboards - Australian ‘Stop Child Abuse Now' Campaign From JWT

SCORE 4.9

Average 10,902 Clicks Pub: Apr 28, 09

Faux Child Billboards

Australian ‘Stop Child Abuse Now' Campaign From JWT

Any awareness campaign that works to better children’s lives needs to be supported, even when they use provocative measures to get their cause across. This shocking street campaign from Melbourne was… [More]