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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,341 more

Death of Sexploitation

Credit-crunched consumers crave interactive bond with brands

Implications - With dwindling money for frivolous purchases, some brands are peppering their ads with comedy instead of sex. These brands are using humour and interactivity to create a lasting emotional connection with the consumer. Also driving this is the theory that cheerful messages carry more weight in times of gloom.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 72 Examples:
1,860,679 Total Clicks
Date Range:
Apr 09 — Jun 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Russian Crassvertising
Russian Crassvertising
Alena Nikiforov Gets a Milk Facial to Promote Dairy
Oh those clever Russian ad agencies; they sure do know how to go right to the heart of the matter when it comes to selling… milk. Russian milk producers gave beautiful Russian models, photographed… MORE
Imaginative Alcoholic Ads
Imaginative Alcoholic Ads
Creative Campaigns to Make Booze Irresistible
Some people think that their creative process is heightened after a couple of drinks, and it would appear that ad executives coming up with these creative ways to market liquor agree. The gallery above… MORE
Animal Hybrid Advertising
Animal Hybrid Advertising
Photoshopped Bird-Dogs Promote Witty Molen
These creative ads for Witty Molen use a photoshopped hybrid breed of birds and dogs to sell their new bird food formula. The idea is to show that the food is so good, your bird might start displaying… MORE
Opposite Sexvertising
Opposite Sexvertising
Chanel Sells Women's Bags With Hunky Male Models
Women are often used by brands and ad agencies to sell male products. We’ve even seen ads in which women dressed in men’s underwear adopt crude, manly behaviors to attract the guy’s attention. So how… MORE
Storytelling Selling
Storytelling Selling
IKEA Explores Illustration-Based Digital Communication
IKEA has tried a new approach to digital communication by advertising via storytelling in Sweden. The IKEA storyline introduces the new IKEA PS collection, which is a line of eco-focused products (check… MORE
Faux Child Billboards
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
Any awareness campaign that works to better children’s lives needs to be supported, even when they use provocative measures to get their cause across. This shocking street campaign from Melbourne was… MORE
play_circle_filled Personifying Elements
Personifying Elements
Epuron Campaign Turns the Wind Into a Lonely Man
German company Epuron is stellar at marketing. This ad is perhaps one of the most well-thought-of commercials that I have witnessed in quite sometime.   The commercial basically has a man personified… MORE
Aggressive Bagvertising
Aggressive Bagvertising
Philip Toledano's Slammin' Bag Editorials
Photographer Philip Toledano is famous for his unusual style, which ranges from capturing phone sex workers to empty offices. Even Toledano’s commercial work is not your typical editorial, as you can… MORE
Cheeky Optician Ads
Cheeky Optician Ads
Dutch Campaign Suggests It May Be Time for a Vision Checkup
These cheeky Dutch eyesight ads question when the right time is for people to go see an optician. Those of you who are in denial of getting glasses, contacts or laser eye surgery are put to the test with… MORE
Virtual Voodoo Dolls
Virtual Voodoo Dolls
Sprite's 'Brutal Honest Truths' Advertisements Go Viral
Sprite’s new campaign called “Brutal Honest Truths” should probably have your ex worried. The global campaign uses virtual voodoo dolls for the simple use of sweet revenge. Papervision 3D and motion tracking… MORE
Rollerblading Giraffes
Rollerblading Giraffes
Orangina Gets Kooky With Humanimal Ad Campaign
Orangina is a refreshing sparkling orange beverage that is perfect for sipping in the summertime. The new ad from Orangina embodies the aforementioned vision but with a kooky side. To promote their new… MORE
play_circle_filled Interactive Music Videos
Interactive Music Videos
The Cold War Kids Let Fans Mix and Match Their New Album
The Cold War Kids are a fantastic band made up of equal parts intoxicating instrumental and poetic lyrics. What’s more, The Cold War Kids are soon to be releasing their new album, “I’ve Seen Enough” and… MORE

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Budget Furniture Sneak Peeks
IKEA Shows Off New Line at the ICFF
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'Disturb Me' by The Popcorn Makers Senses Your Emotions
play_circle_filled Interactive Music Collages
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Darren Solomon's 'In B Flat' is Your Own Personalized Song
Tornado Hair
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'I Am the Storm' by Lill-Veronica Skoglund Features Wild Windswept Hair
Wind Turbine Electrical Towers
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Cows as Action Heros
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play_circle_filled Interactive Museums
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play_circle_filled Interactive LED Art
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Taro Suzuki's Digital 'Art in the Room' Project Lightens Your Home
Interactive Anti-Abuse Games
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‘Gravity' by Studio 2roqs Uses SMS Technology & Physics
play_circle_filled Windpower for Oil
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PyroPhase's Radio Frequency Heating Technology Aids Crude Production
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Interactive Digital Billboards
Toshiba Electronic Signage Controlled by Cell Phones
Storytelling Cupcakes
Storytelling Cupcakes
Nursery Rhyme-Themed Baked Goods Are Gorgeous Works of Edible Art
Wind Power Expansions
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London's 'Quietrevolution' Spins Powerful Presence in the UK (UPDATE)
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Spain Sets World Record for Green Power Generation
Hand To Hand Advertising
Hand To Hand Advertising
FedEx Shows You The Caring Hands of Their Couriers
Super-Affordable Solar Lights
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IKEA Releases Line of Solar-Powered Outdoor Lamps
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Stop-Motion Milk Ads
Cravendale Dairy Bull is Addicted to Milk
Advertising With Awful Roommates
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Contract-Free ‘Unwired' Service Makes Moving Easy
Alcoholic Punvertising
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With Diplomatico, There's Always Rum for Diplomacy
Retro Nerd Glasses
Retro Nerd Glasses
Dita Legends Optical Collection Will Make You Wish for Poor Vision
Quirky Humanimal Comparisons
Quirky Humanimal Comparisons
‘Fish and People' Photography Pairs Unusual Lookalikes
Humanimal Hybrid Photography
Humanimal Hybrid Photography
Wolf Boy and Bunny Girl Artwork by Isabelle Levenez
42 Non-Alcoholic Drinks
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There's No Danger of DUI with These Drinks
Maternal Milk Packaging
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Japanese Toy-Inspired 'Teet-Milk' Concept
Financial Crisis Photography
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'Bankrupt' Shots by Philip Toledano Embody the Economy
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Green Power is Blowin' in the Wind
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Coffee Table Book Exposes the Faces Behind the Voices
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Share Your Lifestream on Storytlr
Inappropriately Funny Animal Humor
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TMF 'Reincarnation Sucks' Campaign
play_circle_filled Faking Awesome
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Fake Ferraris, Children, Lovers and Guns
Disaster-Inspired Fashion Photography
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The Work of Phillip Toledano
Fashion as Gallery Art
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play_circle_filled Futuristic 3D Storytelling
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EyeMagicBooks
play_circle_filled 21 Examples Of Voodoo Innovation
21 Examples Of Voodoo Innovation
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Humanimal Masks
NorthFur FX Animal Nose Prosthetics
Photographic Sculptures
Photographic Sculptures
'Hope & Fear' by Phillipe Toledano
Hangover-Free Liquor
Hangover-Free Liquor
Pincer Milk Thistle & Elderflower Vodka
Calorie-Packed Cocktails
Calorie-Packed Cocktails
10 Alcoholic Drinks to Avoid
Foreign Policy Gift Shops
Foreign Policy Gift Shops
Philip Toledano's Political Protest Art
Serving Human Dairy
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Swiss Restaurant Offers Breast Milk
play_circle_filled Alcoholic Energy Drink Controversy
Alcoholic Energy Drink Controversy
MillerCoors Sued for Sparks
40 Animalistic Ads
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Custom Voodoo Dolls
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Replicate Your Enemies and Exes
Discovering New Species Through Photoshop
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Unexpected Animal Hybrids
Unique Eco Advertising
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6 WWF Ads That Make You Look Twice
DIY Health Screening
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Anti-Child Abuse Awareness
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Children's Underwear in Lingerie Section
Glow in The Dark Ads
Glow in The Dark Ads
Child Abuse Ads Show Hidden Images
Manimals
Manimals
Animals of the Chinese Zodiac
Advertising With Fairytales
Advertising With Fairytales
Puss in Boots for Saniterpen
Cattle Branding Kids
Cattle Branding Kids
Shocking Ads Portray Impact of Child Abuse
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Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
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Hotel Ads Imitate Renaissance Masters
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Top 8 Voodoo Products + Ouch Tooth Pick Holder
Top 8 Voodoo Products + Ouch Tooth Pick Holder
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Self-Chilling Soda
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Human Breast Milk Commercially Available For Babies in Japan?
Human Breast Milk Commercially Available For Babies in Japan?
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Google Vision
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GPS Gadget with Flexible Screen