Credit-crunched consumers crave interactive bond with brands
Implications - With dwindling money for frivolous purchases, some brands are peppering their ads with comedy instead of sex. These brands are using humour and interactivity to create a lasting emotional connection with the consumer. Also driving this is the theory that cheerful messages carry more weight in times of gloom.
Trend Themes
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Humorous Ads — In a difficult economic climate, brands are relying on humor and interactivity to forge a lasting connection with consumers
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Creative Visual Elements — Ad agencies are using surreal and shocking visuals to grab consumer attention and make their products memorable
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Storytelling Marketing — Brands are using storytelling as a way to make a lasting impression on consumers and create an emotional connection
Industry Implications
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Advertising — Ad agencies can draw inspiration from humorous and visually striking ad campaigns to develop unique marketing strategies for their clients
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Consumer Goods — Consumer goods brands can use storytelling to create emotional connections with consumers and showcase their products in a relatable way
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Entertainment — The use of interactive elements in marketing, such as interactive music videos, can be leveraged by the entertainment industry to engage with audiences
12 Featured, 71 Examples:
1,891,377 Total Clicks
Date Range:
Apr 09 — Jun 09
Trending:
Hot
Consumer Insight Topics:
