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Bollywood Mania

‘Slumdog Millionaire' sparks western curiosity into Indian culture

Implications - Slumdog Millionaire certainly left its mark in Hollywood, but the Academy Award winning flick’s influence extends well beyond its Oscar success. A new found interest in Bollywood and East Indian culture swept western pop culture this year, from music videos and concert tours, to fashion.
Trend Themes
1. Bollywood & East Indian Culture Swept Western Pop Culture - The increased interest in Bollywood and East Indian culture present an opportunity for designers to incorporate traditional Indian fashion and jewelery into mainstream Western fashion.
2. Customized Bollywood Posters - Creating customized Bollywood posters with cartooned interpretations of submitted photos is a unique way to make announcements for events like engagements or weddings and presents a disruptive innovation opportunity for small ad firms or businesses focused on personalization.
3. Celebrities Embrace Indian Culture - The popularity of Indian traditions and culture among Western celebrities presents an opportunity for companies to collaborate, create endorsement deals, and thus widen market and endorsement reach.
Industry Implications
1. Fashion - With increased interest in traditional Indian clothing and jewelery design, fashion companies have the opportunity to incorporate traditional Indian designs into mainstream Western fashion.
2. Personalization/printing - Customized Bollywood posters offer an innovative way to personalize a variety of events, disrupting traditional forms of communication and invitations.
3. Endorsements & Collaborations - Increased popularity of Indian culture among Western celebrities opens up opportunities for endorsement deals with those celebrities, as well as opportunities for collaboration between Indian companies and Western brands.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 22 Examples:
336,039 Total Clicks
Date Range:
Dec 08 — Mar 09
Trending:
Average
Consumer Insight Topics:

Featured Examples

play_circle_filled Emerging Screen Sirens
Emerging Screen Sirens
Will Freida Pinto Shoot to Fame After ‘Slumdog Millionaire' Suc
If you call a woman “complex” and then pose her provocatively ,does she still exude sex in the woods? Yes. Freida Pinto, star of Oscar winning Slumdog Millionaire, is featured in some hot shots on… MORE
play_circle_filled Indian-Themed Fashion Ads
Indian-Themed Fashion Ads
Ermenegildo Zegna Couture S/S ‘09 Campaign
Playing cricket on elephants is not what you’d expect from couture ads of an Italian luxury brand. But that is what the Ermenegildo Zegna Couture Spring/Summer 2009 ads go for: a taste of India. Starring… MORE
play_circle_filled Subway Music Videos
Subway Music Videos
The Pussycat Dolls Remake 'Jai Ho' from Slumdog Millionaire
Pussycat Doll Nicole Scherzinger called Slumdog Millionaire “unbelievably powerful and life changing.” The best way to pay homage to the movie was to involve the Pussycat Dolls in their version of “Jai… MORE
play_circle_filled Hollywood Channels Bollywood
Hollywood Channels Bollywood
5 Indian Traditions Being Embraced by Celebs
Guess what’s making waves in Hollywood celebrity circles? India! And no, it is not just one Indian thing that Hollywood celebrities are digging right now. The top 5 Indian-culture inspired trends in Hollywood… MORE
Bollywood Mania
Bollywood Mania
Even Britney Spears Infuses Her Concert With ‘Slumdog Millionaire' Mov
Ever since the release of the Oscar winning film, Slumdog Millionaire, the world has taken to everything Bollywood. From the colourful fashions to the upbeat music and ethnic dances, Bollywood is the new… MORE
Custom Bollywood Signs
Custom Bollywood Signs
Have Yourself Immortalized in a Faux Cheesy Movie Poster
Slamming two modern pop culture innovations into one -- personalization and Bollywood -- these posters are a cutting edge way to flaunt your narcissistic side. A Bollywood sign maker is creating customized… MORE