‘Slumdog Millionaire' sparks western curiosity into Indian culture
Implications - Slumdog Millionaire certainly left its mark in Hollywood, but the Academy Award winning flick’s influence extends well beyond its Oscar success. A new found interest in Bollywood and East Indian culture swept western pop culture this year, from music videos and concert tours, to fashion.
Trend Themes
1. Bollywood & East Indian Culture Swept Western Pop Culture - The increased interest in Bollywood and East Indian culture present an opportunity for designers to incorporate traditional Indian fashion and jewelery into mainstream Western fashion.
2. Customized Bollywood Posters - Creating customized Bollywood posters with cartooned interpretations of submitted photos is a unique way to make announcements for events like engagements or weddings and presents a disruptive innovation opportunity for small ad firms or businesses focused on personalization.
3. Celebrities Embrace Indian Culture - The popularity of Indian traditions and culture among Western celebrities presents an opportunity for companies to collaborate, create endorsement deals, and thus widen market and endorsement reach.
Industry Implications
1. Fashion - With increased interest in traditional Indian clothing and jewelery design, fashion companies have the opportunity to incorporate traditional Indian designs into mainstream Western fashion.
2. Personalization/printing - Customized Bollywood posters offer an innovative way to personalize a variety of events, disrupting traditional forms of communication and invitations.
3. Endorsements & Collaborations - Increased popularity of Indian culture among Western celebrities opens up opportunities for endorsement deals with those celebrities, as well as opportunities for collaboration between Indian companies and Western brands.
6 Featured, 21 Examples:
337,971 Total Clicks
Date Range:
Dec 08 — Mar 09
Trending:
Average
Consumer Insight Topics:
