‘Slumdog Millionaire' sparks western curiosity into Indian culture
Implications - Slumdog Millionaire certainly left its mark in Hollywood, but the Academy Award winning flick’s influence extends well beyond its Oscar success. A new found interest in Bollywood and East Indian culture swept western pop culture this year, from music videos and concert tours, to fashion.
Trend Themes
-
Bollywood & East Indian Culture Swept Western Pop Culture — The increased interest in Bollywood and East Indian culture present an opportunity for designers to incorporate traditional Indian fashion and jewelery into mainstream Western fashion.
-
Customized Bollywood Posters — Creating customized Bollywood posters with cartooned interpretations of submitted photos is a unique way to make announcements for events like engagements or weddings and presents a disruptive innovation opportunity for small ad firms or businesses focused on personalization.
-
Celebrities Embrace Indian Culture — The popularity of Indian traditions and culture among Western celebrities presents an opportunity for companies to collaborate, create endorsement deals, and thus widen market and endorsement reach.
Industry Implications
-
Fashion — With increased interest in traditional Indian clothing and jewelery design, fashion companies have the opportunity to incorporate traditional Indian designs into mainstream Western fashion.
-
Personalization/printing — Customized Bollywood posters offer an innovative way to personalize a variety of events, disrupting traditional forms of communication and invitations.
-
Endorsements & Collaborations — Increased popularity of Indian culture among Western celebrities opens up opportunities for endorsement deals with those celebrities, as well as opportunities for collaboration between Indian companies and Western brands.
6 Featured, 21 Examples:
338,275 Total Clicks
Date Range:
Dec 08 — Mar 09
Trending:
Average
Consumer Insight Topics:
