Orangina is a refreshing sparkling orange beverage that is perfect for sipping in the summertime. The new ad from Orangina embodies the aforementioned vision but with a kooky side.
To promote their new product (Orangina Light), they have used a digital rollerblading giraffe with an eye for hot beach babes. This ad is short, sweet and funny. Orangina isn't only good at making delicious beverages, they're also good at selling themselves!
Implications - Society is now so infiltrated with commercials that consumers have become desensitized to their imagery and typical content. They seek commercials that are unique for their surreal and shocking content, making them memorable.