The Renaissance Hotels in Rome, taking advantage of its name, has put out an advertising campaign on the basis of Renaissance paintings. "The Birth of Venus", a work of art by Renaissance master Sandro Botticelli, is recreated by a model standing by a pool and been catered to by three assistants. In the original painting, Venus is flanked by zephyrs and the goddess of the seasons Horae. In the other ad, an attempt is made to create a modern resemblance to Da Vinci's "Last Supper" with two tables instead of the one table in Da Vinci's masterpiece.
Hotel Ads Imitate Renaissance Masters
1. Artistic Advertising - Disruptive innovation opportunity: Incorporating elements of famous artworks into advertising campaigns to capture attention and create a memorable brand image.
2. Historical Inspiration - Disruptive innovation opportunity: Using historical references and iconic imagery to create unique and visually captivating marketing strategies.
3. Visual Storytelling - Disruptive innovation opportunity: Leveraging well-known artworks to tell a story and evoke emotions, creating a deeper connection with the audience.
1. Hospitality - Disruptive innovation opportunity: Hotels and resorts can draw inspiration from famous artworks to enhance their brand image and create unique experiences for guests.
2. Advertising - Disruptive innovation opportunity: Advertising agencies can explore new approaches by incorporating elements of renowned art pieces into their campaigns to stand out in a visually saturated market.
3. Visual Arts - Disruptive innovation opportunity: Artists and art institutions can collaborate with brands to create innovative and attention-grabbing advertising campaigns that blur the line between art and marketing.