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Fashionable Frugality

Designer cutbacks fueled by the credit crunch

Implications - Betsey Johnson canceled her show and instead featured her collection in her NYC showroom. Tom Ford stepped in as his own photographer to cut costs. Vivienne Westwood shared her fashionable DIY credit crunch tips, and NY Fashion Week’s official coffee sponsor was the cheap McDonald’s McCafe.

SCORE 2.8

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4 Featured, 13 Examples: 802,293 Total Clicks

Date Range: Feb 09 - Mar 09

Trending: Average

Consumer Insight Topics: Fashion

Featured Examples

Fashion Designers as Photographers - Tom Ford Shoots New SS ‘09 Campaign Himself

SCORE 5

Average 76,104 Clicks Pub: Feb 3, 09

Fashion Designers as Photographers

Tom Ford Shoots New SS ‘09 Campaign Himself

Fashion designer Tom Ford is following in the footsteps of Karl Lagerfeld and Hedi Slimane by shooting the new Tom Ford Spring/Summer 2009 ad campaign himself. “I have taken pictures for years, but recently… [More]

Off-Runway Fashion Shows - Betsey Johnson Stirs Up 'Betsey Crocker's Recipes for Dressing'

SCORE 3.2

Mild 10,431 Clicks Pub: Feb 18, 09

Off-Runway Fashion Shows

Betsey Johnson Stirs Up 'Betsey Crocker's Recipes for Dressing'

Betsey Johnson didn’t show her Fall 2009 “Betsey Crocker’s Recipes for Dressing” collection on the runway, but rather in her New York showroom. Models roamed the room in the designer’s fabulous ‘gothtastic’… [More]

Credit Crunch Coffee Couture - New York Fashion Week Serves McD's Coffee, Parties are BYOB

SCORE 1.9

Untested 3,248 Clicks Pub: Feb 15, 09

Credit Crunch Coffee Couture

New York Fashion Week Serves McD's Coffee, Parties are BYOB

Mercedes Benz New York Fashion Week Fall 2009 is the first major fashion event in the big apple to be evidently hit by the current recession. No longer are they serving fine champagne at all the designer… [More]

Designer Budget Tips - Vivienne Westwood's Tips on Penny-Pinching Style

SCORE 1

Untested 2,674 Clicks Pub: Mar 7, 09

Designer Budget Tips

Vivienne Westwood's Tips on Penny-Pinching Style

Vivienne Westwood is using her S/S ‘09 range to reinforce her recession-beating fashion tips to us all. Vivienne gave us the following tips to keep us all looking like the style fashionistas we deserve… [More]