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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Fashionable Frugality

Designer cutbacks fueled by the credit crunch

Implications - Betsey Johnson canceled her show and instead featured her collection in her NYC showroom. Tom Ford stepped in as his own photographer to cut costs. Vivienne Westwood shared her fashionable DIY credit crunch tips, and NY Fashion Week’s official coffee sponsor was the cheap McDonald’s McCafe.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 13 Examples:
809,517 Total Clicks
Date Range:
Feb 09 — Mar 09
Trending:
Average
Consumer Insight Topics:
Fashion

Consumer Insights

Freebie FrenzyFashionable FrugalitySocial SellingDepressive ChicNeon DistractionPreview CultureSarcastic SurveillanceChildhood NostalgiaSymbiotic DesignFunderwearImmortalizing TechnologyHappytecture and GladesignCollaborative CommunitiesTwitter ManiaIn-Car ConnectivityFaux BabyRepurposed RefuseGorgeous Green PowerTapped-In TelecommutingNature InfusionsCrowdsourcing CreativityDigital Health TrackersCircus RevivalsRetrospective RevivalsTouchscreen Technology

Featured Examples

Fashion Designers as Photographers
Fashion Designers as Photographers
Tom Ford Shoots New SS ‘09 Campaign Himself
Fashion designer Tom Ford is following in the footsteps of Karl Lagerfeld and Hedi Slimane by shooting the new Tom Ford Spring/Summer 2009 ad campaign himself. “I have taken pictures for years, but recently… MORE
Off-Runway Fashion Shows
Off-Runway Fashion Shows
Betsey Johnson Stirs Up 'Betsey Crocker's Recipes for Dressing'
Betsey Johnson didn’t show her Fall 2009 “Betsey Crocker’s Recipes for Dressing” collection on the runway, but rather in her New York showroom. Models roamed the room in the designer’s fabulous ‘gothtastic’… MORE
Credit Crunch Coffee Couture
Credit Crunch Coffee Couture
New York Fashion Week Serves McD's Coffee, Parties are BYOB
Mercedes Benz New York Fashion Week Fall 2009 is the first major fashion event in the big apple to be evidently hit by the current recession. No longer are they serving fine champagne at all the designer… MORE
Designer Budget Tips
Designer Budget Tips
Vivienne Westwood's Tips on Penny-Pinching Style
Vivienne Westwood is using her S/S ‘09 range to reinforce her recession-beating fashion tips to us all.  Vivienne gave us the following tips to keep us all looking like the style fashionistas we deserve… MORE

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 Glasses Trend Report and Glasses Market Research
Glasses Report
 Maker Culture Trend Report and Maker Culture Market Research
Maker Culture Report

Related Examples

Couture Crunch
Couture Crunch
Iconic Bryant Park Fashion Week Shows Coming To An End
Redneck Chic Couture
Redneck Chic Couture
Vivienne Westwood Brings the Farm to Milan's Men for Fall 09
play_circle_filled Credit Crunch Gifts
Credit Crunch Gifts
DIY Awesome, Credit Crunch Couture, Not Circuit City
Catwalk Credit Crunch
Catwalk Credit Crunch
Betsey Johnson Cuts to Cancel NYC Fashion Show
DIY Credit Crunch Fashion
DIY Credit Crunch Fashion
Dame Vivienne Westwood S/S 2009
Motley Couture
Motley Couture
Betsey Johnson S/S 2009
Flirty Dresses
Flirty Dresses
Latest From Betsey Johnson, Katy Perry is a Fan
Real Designers in Virtual Worlds
Real Designers in Virtual Worlds
Vivienne Tam for Stardoll
play_circle_filled Fashion Designers as Actors
Fashion Designers as Actors
Tom Ford Spoofs 'In Treatment'
When Ads Cross The Line
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
Fashion Designers as Models
Fashion Designers as Models
Tom Ford From Head to Toe in Prestige
Polka Dot Dresses
Polka Dot Dresses
Betsey Johnson Brings Back 90s
Fighting McCafe
Fighting McCafe
Starbucks to Offer Free Wi-Fi