Once-shunned nerds and tattoo enthusiasts are now edgy and avant-garde
Implications - Tattooed kids and geeks may not have been popular in high school, but their flair for the unique and cavalier attitude toward pop culture make these peer groups into hotbeds of creativity--and ideal consumers. These avant-garde early adopters have the power to propel the right products into the stratosphere.
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Date Range:
Jan 09 — Mar 09
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