Subculture Revenge

Once-shunned nerds and tattoo enthusiasts are now edgy and avant-garde

Implications - Tattooed kids and geeks may not have been popular in high school, but their flair for the unique and cavalier attitude toward pop culture make these peer groups into hotbeds of creativity--and ideal consumers. These avant-garde early adopters have the power to propel the right products into the stratosphere.
SCORE 5.7
Popularity
Activity
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Megatrends
Patterns
2,418,396 Total Clicks
Jan 09 - Mar 09
Hot
Pop Culture
Featured Examples
Tattoo Artists as Novelists - Kat Von D Out Promoting New Book "High Voltage Tattoo"
SCORE 6.3
Warm 95,193 Clicks Pub: Mar 8, 09
Tattoo Artists as Novelists
Kat Von D Out Promoting New Book "High Voltage Tattoo"
Tattoo art icon Kat Von D has been out and about signing copies of her newest book “High Voltage Tattoo." Kat has of course gained fame from starring on TLC’s "L.A. Ink" reality show. The book, which… [More]
Chic Punk Supermodels - Omahyra Mota Garcia Has Tattoos, Piercings and Edgy Style
SCORE 6.5
Warm 46,425 Clicks Pub: Feb 1, 09
Chic Punk Supermodels
Omahyra Mota Garcia Has Tattoos, Piercings and Edgy Style
In terms of their style and presence, most haute couture supermodels do not have prominent and salient features that completely set them apart from their peers; that’s not the case with the much sought-after… [More]
Body Modification Barbies - "Totally Stylin' Tattoos Barbie" Lets Girls Play With Temporary Tattoos
SCORE 6.7
Warm 56,998 Clicks Pub: Mar 5, 09
Body Modification Barbies
"Totally Stylin' Tattoos Barbie" Lets Girls Play With Temporary Tattoos
Barbie’s latest reinvention sees her covered in tattoos. The new “Totally Stylin’ Tattoos Barbie” lets kids stamp designs on themselves. The tattoos for children are temporary and wash off. With… [More]
Retro Nerd Glasses - Dita Legends Optical Collection Will Make You Wish for Poor Vision
SCORE 5.2
Warm 42,375 Clicks Pub: Feb 7, 09
Retro Nerd Glasses
Dita Legends Optical Collection Will Make You Wish for Poor Vision
Dita Optical Collection makes you want to wear eyeglasses, even if you don’t need them. These stylish frames are made of Zyl Acetate and manufactured in Japan. Dita debuted its first collection in 1996,… [More]
Tattoo Inspired Makeup - Kat Von D Promotes Badass Cosmetics For Sephora
SCORE 5.5
Warm 22,677 Clicks Pub: Feb 16, 09
Tattoo Inspired Makeup
Kat Von D Promotes Badass Cosmetics For Sephora
Likely the best known tattoo artist in the world, Kat Von D, has extended her range of cosmetics for Sephora. Products such as the Concealer Tattoo not only mask any tattoo, but they are also very good… [More]
Nerdalicious Keyboards - Scrabble Tile Typing Is Perfect For The Unabashed Word Nerd
SCORE 3.7
Mild 12,739 Clicks Pub: Jan 20, 09
Nerdalicious Keyboards
Scrabble Tile Typing Is Perfect For The Unabashed Word Nerd
Word nerd, and proud of it? This Scrabble keyboard is for you! It combines two things no modern lit-lover should live without: Scrabble and computers. The infamous word game has yet to go out of style,… [More]
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